Head of Influencers - THG Nutrition | Myprotein

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.  

With us, you’ll go further, faster. What are you waiting for? Life at THG NutritionTHG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

The role

We’re looking for an experience Head of Influencers to lead the creator and ambassador marketing across Myproten. You’ll set the strategy, build meaningful long-term partnerships and turn creator content into measurable brand and commercial growth.

This is a senior role for someone who understands the different communities around performance nutrition and everyday wellbeing.

What you’ll doOwn the influencer and ambassador strategy across all three brands, from planning and creator selection through to delivery and measurement.

Build a diverse network of creators, athletes and experts whose audiences and values align with each brand.

Lead partnerships across paid campaigns, gifting, affiliate activity, events, product launches and longer-term ambassador programmes.

Create briefs that give partners room to make authentic content while meeting clear brand and commercial objectives.

Work with brand, social, PR, ecommerce and performance teams to connect creator activity with wider campaigns.

Manage budgets, agency relationships, contracts and negotiations, securing strong value and appropriate usage rights.

Set meaningful measures of success, including reach, engagement, content quality, traffic, sales and return on investment.

Use audience insight, platform trends and campaign results to improve the programme continually.

Lead and develop the influencer team, building effective processes and high standards for delivery.

Protect brand reputation by ensuring partnerships are transparent, compliant and grounded in accurate product claims.

Channel Strategy & Commercial Ownership Own and evolve the global influencer, athlete, ambassador & creator strategy, ensuring activity supports both brand-building and commercial objectives

Set the strategic direction for the channel in multiple markets, balancing global consistency with local market nuances

Own channel performance across key commercial metrics including revenue, new customer acquisition, CAC/CPA, COS, ROI and incremental growth.

Manage the channel budget, whilst delivering against key commercial metrics including COS, CAC, Revenue Identify audience opporutnities, platforms and creator segments and build roadmap to unlock them

Lead annual, quarterly and campaign planning, translating wider business objectives and NPD launches into clear channel plans

Regularly present channel performance, opportunities, risks and recommendations to senior leadership

Creator Marketing:

Scale the existing Myprotein multi-platform creator strategy across Instagram, Tik tok, Youtube and emerging platforms

Oversee major talent negotiations, contracting, commercial decisions and partnership reviews

Work closely with paid media and social teams to identify high performing creator content and maximise it's value through amplification

Lead the evolution of the…