B2B Paid Media Specialist

Walker and Sloan are proud to be working with a B2B Digital Marketing Agency as they are keen to bring on an experienced B2B Paid Media Specialist to the team on a full time basis.

Location:

London – Hybrid, 3 days per week in the office Salary:
Up to £65,000 Are you an experienced Paid Media Specialist who understands how to deliver high-performing campaigns in the B2B space? We’re working with an established B2B digital marketing agency in London that is looking for a talented Paid Media Specialist to join its growing performance team. This is a great opportunity for someone who wants to take ownership of paid media strategy, work with ambitious B2B brands and have a real influence on campaign performance and client growth.

The Role As Paid Media Specialist, you’ll be responsible for developing, managing and optimising paid media campaigns across a portfolio of B2B clients. You’ll work across platforms including Google Ads, Linked In Campaign Manager and Microsoft Advertising, using data and insight to continually improve performance and deliver against clients’ commercial objectives. This is more than just a campaign activation role. You’ll have the opportunity to contribute to strategy, testing, forecasting and client conversations, becoming a trusted paid media expert for both clients and the wider agency.

What You’ll Be Doing Planning, building and managing B2B paid media campaigns Developing paid media strategies aligned with client objectives Managing campaigns across Google Ads, Linked In and Microsoft Advertising Managing and optimising budgets to maximise performance Conducting keyword, audience and competitor research Monitoring campaign performance and identifying opportunities for optimisation Developing testing strategies across audiences, creative and messaging Producing reports and turning performance data into actionable insights Working closely with SEO, content, creative, strategy and client services teams Presenting campaign performance and recommendations to clients Supporting forecasting, planning and new business pitches Staying up to date with developments across the paid media landscape About You We’re looking for someone with strong hands-on paid media experience who understands the nuances of B2B performance marketing and lead generation.

Ideally, you’ll have:
Strong experience managing paid media campaigns, ideally within an agency environment Experience working with B2B clients or audiences Excellent knowledge of Google Ads Strong experience with Linked In Campaign Manager

Experience with Microsoft Advertising would be beneficial A strong understanding of lead generation and the B2B customer journey Confidence managing significant media budgets A highly analytical and commercially focused approach Experience translating campaign data into clear recommendations Confidence communicating directly with clients and presenting results A proactive approach to testing and improving performance What’s on Offer? Salary up to £65,000 London Hybrid working – 3 days per week in the office

Join an established and growing B2B digital marketing agency Work with a varied portfolio of ambitious B2B brands Opportunity to influence paid media strategy rather than simply execute campaigns Excellent opportunities for progression and professional development