Influencer Manager Myprotein Germany

About THG

We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

With us youll go further faster. What are you waiting for

Job Title:
Influencer Manager - Germany

Brand:
Myprotein

Company: THG Nutrition

Location: THG HQ (WA15 0AF
) Office based

About THG Nutrition:

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition including Myproteinthe worlds largest online sports nutrition brand and its family of brands:

Myvegan My vitamins and MP Activewear. With My proteins slogan Fuel your ambition at the heart of everything we do were on a mission to be the worlds most empowering health movement championing everyone to live healthier more active lives. Our brands and people exist to break boundaries to power and empower those who want more.

Why be a Senior Influencer Executive for Germany Myprotein

At Myprotein were more than just a sports nutrition brand were a global movement driven by passion innovation and our mission toFuel your ambition. As Senior Influencer Executive for Germany youll have the opportunity to shape the way our brand connects with an influential and growing fitness community. Youll work alongside a passionate high-performing marketing team and play a pivotal role in scaling our influencer strategy in one of our fastest-growing markets.

This is a unique chance to blend creativity strategic thinking and cultural insight all while working with some of the most exciting talent in the German fitness and wellbeing space.

Responsibilities include:

• Own and drive the day-to-day operations of the German influencer programme ensuring consistent growth and performance while maintaining strong working relationships with creators and talent agents in the region.
• Support the Senior Influencer Manager EU in shaping and executing the German influencer strategy aligning with overall EU and global objectives for the Myprotein brand.
• Deliver detailed performance reporting on a weekly bi-weekly and monthly basis analysing key KPIs including engagement reach conversions and ROI and presenting insights and recommendations to internal stakeholders.
• Manage programme maintenance ensuring influencer tracking links discount codes and promotional offers are accurate live and performing optimally across all communications.
• Actively source and recruit new German influencer talent with a focus on brand alignment commercial potential and cultural fit from micro creators to emerging macro talent to support customer acquisition and brand awareness.
• Collaborate cross-functionally with key stakeholders including content brand commercial paid media and product marketing teams to plan brief and execute integrated influencer campaigns tailored to the German market.
• Own the full campaign process for German influencer activations from planning and briefing to execution approvals content collection analysis and learnings.
• Ensure influencer content is on-brand high quality and aligned with current German social media trends fitness culture and seasonal campaigns maintaining relevance and authenticity.
• Lead on German influencer payments and budget tracking ensuring accurate and timely invoicing and monthly purchase order (PO) processes are completed in line with internal finance procedures.
• Encourage collaboration across influencer tiers nurturing an engaged community through creative activations collaborative content opportunities and connections with wider marketing channels (e.g. events social CRM).
• Support brand-led events campaigns and content creation ensuring…