Head of Marketing and Demand Generation

Head of Marketing & Demand Generation

Drive Growth. Build Pipeline. Lead Marketing That Delivers Revenue.

We're partnering with an ambitious and fast-growing technology business that is looking for an experienced Head of Marketing & Demand Generation to lead the next phase of its commercial growth.

This is a high-impact leadership role for a commercially minded marketer who thrives on creating measurable demand, building pipeline and driving revenue. Working closely with Sales, Alliances & senior leadership, you'll shape and execute a marketing strategy that delivers results across new business acquisition, customer growth and strategic partner activity.

If you're looking for a role where marketing is viewed as a genuine revenue driver rather than a support function, this is an exciting opportunity to make a significant impact.

As Head of Marketing & Demand Generation, you'll be responsible for developing and executing a growth-focused marketing strategy across a portfolio of technology solutions and managed services.

You'll lead a talented marketing function while partnering closely with sales teams, account managers and strategic technology partners to create a scalable demand generation engine that delivers qualified opportunities and measurable commercial outcomes.

Key focus areas will include:

• Driving demand generation and pipeline growth across priority markets and service lines
• Developing integrated campaigns across digital, content, events, webinars, ABM and partner channels
• Building stronger alignment between marketing and sales to improve conversion performance
• Creating customer growth programmes that support cross-sell, upsell and retention initiatives
• Developing compelling value propositions, messaging and content that resonate with target audiences
• Strengthening relationships with strategic technology partners and delivering joint go-to-market activity
• Enhancing marketing performance reporting, attribution and ROI measurement
• Leading and developing the marketing team while bringing pace, structure and accountability

We're keen to speak with senior B2B marketing leaders who can demonstrate a strong track record of building demand generation programmes that create tangible commercial results.

You'll bring:

• Significant marketing leadership experience within technology, IT services, managed services, SaaS, cloud, cyber security or professional services
• Proven success delivering pipeline-focused demand generation campaigns
• Experience working within sales-led B2B organisations
• Strong knowledge of lead generation, campaign optimisation and marketing performance metrics
• Experience collaborating with strategic partners and alliance ecosystems
• Expertise across digital marketing, events, content, ABM and customer marketing
• Strong commercial acumen and a data-driven approach to decision making
• Experience leading teams, agencies and senior stakeholder relationships

Experience with in a Microsoft Partner, MSP or IT services environment is key, alongside exposure to areas such as:

Microsoft 365

• Azure
• Copilot
• Power Platform
• Data & AI
• Security solutions
• Customer lifecycle and retention marketing

This is a fantastic opportunity to join a business investing heavily in growth, innovation and market positioning. You'll have the autonomy to shape strategy, influence senior stakeholders and build marketing programmes that directly impact revenue.

If you're a commercially driven marketing leader looking for your next challenge, we'd love to hear from you.