Marketing Communications Executive

At AJ Bell, we believe investing should feel good. For financial advisers, that starts with having the right information, support and experiences to confidently recommend AJ Bell to their clients.

As a Marketing Communications Executive, you'll help shape how advisers experience our brand. You'll create clear, engaging and relevant campaigns that build awareness, strengthen relationships and help advisers understand how AJ Bell can support their clients.

It's a varied, hands-on role where you'll work across email, social media, web, CRM, webinars and events. You'll take campaigns from idea through to delivery, using data, insight and experimentation to understand what works and continually make it better.

• Plan and deliver integrated marketing campaigns that drive adviser awareness, engagement, leads and registrations.
• Create targeted email campaigns, nurture programmes and automated customer journeys using Hub Spot.
• Develop audience segmentation and personalisation to make our communications more relevant and effective.
• Support the promotion of webinars, events and other adviser initiatives.

• Create engaging social media content across Linked In, You Tube and X, working with internal experts and external contributors.
• Develop and optimise adviser-facing webpages, landing pages and digital content.
• Work closely with our Design and Distribution teams to maximise the reach and impact of campaigns.

• Use campaign, CRM, website and social data to understand what's working and identify opportunities to improve performance.
• Use A/B testing, behavioural insight and audience data to test ideas and optimise campaigns.
• Produce reporting and performance insight, turning data into clear recommendations for stakeholders.
• Use AI-powered tools, including Microsoft Copilot, to support research, planning, content creation, reporting and optimisation.
• Stay curious about new tools, channels and approaches that could help us communicate more effectively.

• Build strong relationships with colleagues across Marketing, Sales, Product, Investments and Technical teams.
• Bring together different perspectives and subject matter expertise to create useful, engaging adviser communications.
• Make sure marketing activity is accurate, high quality and delivered in line with AJ Bell's governance, regulatory and Consumer Duty requirements.
• Manage multiple campaigns, priorities and deadlines while maintaining attention to detail and quality.

We're looking for a marketer who enjoys combining creativity with data. You'll be comfortable creating content, managing campaigns, working with different channels and using insight to understand and improve performance.

• A good understanding of campaign management, audience segmentation, lead generation and performance measurement.
• Experience using CRM and marketing automation platforms, ideally Hub Spot.
• Experience working with social media platforms such as Linked In, You Tube and X.
• Strong written and verbal communication skills, with the ability to create clear, engaging content for different audiences.
• An analytical mindset and the ability to turn campaign data into practical recommendations.
• Strong organisation and attention to detail, with the ability to manage multiple priorities and deadlines.
• The confidence to build relationships and work collaboratively with stakeholders across the business.
• An interest in using technology and AI to find smarter and more effective ways of working.

Experience with HTML and content management systems such as Drupal would be useful, but isn't essential.

Most importantly, you'll…