CRO Content Manager, AI-First

Total Annual Package: Up to USD $132,000 + comprehensive benefits

(Base salary + monthly performance bonus of up to 10% of base)

Location
:
Remote (Global)

Growth path from here is Senior CRO Content Manager → Head of Content. What takes 4-5 years elsewhere can happen in 1-2 here for high performers.

We've been AI-first since December 2023: You'll build and operate AI workflows across customer research, strategy, copy, creative briefs, quality checks, and experiment learning. You remain accountable for editorial judgment and final output.

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1

Billion in sales, is hiring a CRO Content Manager, AI-First to own its brand narrative and conversion content strategy across brand voice, PDP and landing-page copy, AI content workflows, and copywriter development, reporting directly to the VP – Digital Experience & Conversion.

This role exists to turn technical product features, customer concerns, and complex briefs into persuasive buying arguments, building a repeatable content system that improves quality, delivery speed, and commercial impact while helping your CRO Copywriter deliver independently.

• Primary:
  Make a bold brand believable. Customers buy a high-consideration product online, often without trying it. Your content must resolve purchase concerns and make confident claims credible through relevant evidence and a clear buying argument for a US audience familiar with mattress marketing.
• Secondary:
  Turn content instinct into compounding evidence. Build a repeatable content system that helps the team deliver better work with less rework. Make hypotheses explicit before testing and use supported findings to improve subsequent content.

This is not a role where you fill in someone else's brief or report on campaigns after they've run.

• The scope is scarce: you combine customer research, brand voice, conversion copy, and AI workflow development in one hands-on role, with PDPs and landing pages as your first priority. You report directly to the VP – Digital Experience & Conversion and work with CRO and Design to turn content hypotheses into testable work.
• Your first 12 months: build a research base on customer concerns, purchase motivations, competitors, and approved product claims. Turn those insights into messaging angles, PDP and landing-page copy, and creative briefs with clear hypotheses and supporting evidence. Build reusable AI workflows and review standards, checking outputs for accuracy, substantiation, and brand voice. Work with CRO on copy variants, interpret results together, and apply supported findings to the next round of content.
  
  Refine the messaging framework and workflows to improve quality and turnaround while reducing avoidable rework.

This isn't just another content role. This is your chance to shape how customers understand, trust, and choose Puffy through content that turns insight into a persuasive buying argument.

Set the content strategy, build the workflows, and remain accountable for the words that ship.

• Own brand voice, message hierarchy, supporting evidence, and conversion copy. Decide what to emphasise and what to omit, and provide email and social teams with brand standards, messaging, copy, and briefs; channel owners retain planning, deployment, and performance management.
• Agree priorities and success measures with your manager. Check factual accuracy,…