Social Content Creator

Social Content Creator Upto £38k Greater Manchester - Hybrid The Opportunity An exciting opportunity has arisen to join an ambitious, fast-growing fashion brand at a pivotal stage of its journey. As the business enters its first full year and prepares for its Autumn/Winter season, it is looking for a confident, creative and highly social-first Tik Tok Content Creator to help shape how the brand shows up, connects with its audience and grows across social media.

Key Responsibilities Create, film, edit and publish engaging Tik Tok content at volume, maintaining a consistent flow of fresh, relevant videos. Act as a confident, recognisable face of the brand, appearing in talking-head videos, POV content, try-ons, styling videos and trend-led formats. Translate product features, fit, fabric, sizing and styling into engaging content that feels natural to the platform. Showcase the brand's full size and length offering, helping customers understand fit, discover products and feel confident in their purchases.

Develop recurring content formats and creative series that encourage audience recognition, engagement and repeat viewing. Capture authentic behind-the-scenes, office, product and lifestyle moments that bring the brand's personality to life. React quickly to emerging trends, sounds, formats and cultural moments, identifying opportunities to create relevant content while maintaining the brand's identity. Founder & Brand Storytelling Work directly with the founders to develop and film engaging founder-led content that communicates the brand's personality, story and ambitions.

Help bring the people behind the business to life through natural, entertaining and relatable content. Collaborate with the wider marketing team and freelance creatives on campaign shoots, product launches and key brand moments. Repurpose suitable content for Instagram Reels and Stories, adapting formats to suit each platform where appropriate. Creative Testing & Performance Understand the importance of hooks, watch time, audience retention and engagement, applying these principles to every video.

Test different concepts, opening lines, editing styles, formats and creative approaches to identify what resonates with the audience. Work with the social team to review performance insights and use learnings to improve future content. Respond to audience comments through video replies and follow-up content, helping build an active and engaged community. Maintain a proactive pipeline of creative ideas, ensuring content remains fresh, relevant and aligned with wider brand priorities.

What We're Looking For A genuine understanding of Tik Tok culture, trends and content formats, with the ability to distinguish platform-native content from recycled Instagram posts. Confidence and natural charisma on camera, with a personality that translates well to short-form video. Being comfortable as a regular face of the brand is essential. A portfolio of content you have created, either for a brand, your own social channels or personal projects, demonstrating your creative ability and on-camera presence.

Strong smartphone filming, editing and storytelling skills, with experience using Cap Cut or similar editing tools. A strong instinct for hooks, pacing, storytelling and the creative techniques that encourage viewers to keep watching. The ability to generate ideas quickly and turn them into finished content with minimal direction. A proactive, experimental mindset, comfortable testing multiple concepts, learning from performance and refining your approach.

A natural, engaging and relatable on-screen presence, with the ability to communicate products and ideas authentically. Strong organisational skills and the ability to produce content consistently in a fast-paced environment. A collaborative attitude and the confidence to work directly with founders, the social team and external creatives. An interest in fashion, styling, fit and the wider social media landscape would be highly advantageous.

Why This Opportunity? Be a face of the brand:
Develop your on-camera presence and become an integral part of the brand's identity. Creative freedom:
Bring your ideas to life, experiment with formats and help shape the brand's Tik Tok presence. Work directly with founders:
Have direct access to the people building the business and contribute to its story as it grows. Make content, not admin:
Focus on filming, editing, creating and testing rather than being tied up in channel…