Market Insights and AEO Analyst

About IRISIRIS Software Group is one of the UK's largest privately held software companies, trusted by 100,000+ businesses, schools and accountancy firms to keep their operations running. Our software pays 1 in 6 UK employees, supports over 12,000 schools, and is relied on by 91 of the top 100 UK accountancy firms.

We're a Great Place to Work certified employer, recognised for our commitment to well-being, inclusion and development - and we're growing fast.

Purpose We're looking for someone who can read competitor moves, market signal and AI search behaviour, and turn them into guidance our Sales, Product and leadership teams can act on. You'll own the single source of truth for competitive intelligence across our Accountancy and HCM portfolios, and you'll own how IRIS shows up when buyers research us through AI answer engines like ChatGPT, Perplexity and AI Overviews.

Part detective, part translator: you'll spot what's happening in the market before anyone else does, and make sure the right people know what to do about it.

Key responsibilities

Monitor the competitive landscape across Accountancy and HCM in the UK and US, competitor launches, pricing changes, campaigns, positioning shifts and financial performance (keeping our competitive knowledge base accurate and current).Track and interpret our AI answer engine visibility and citation share by product and competitor, flagging where we're gaining or losing ground and why.

Test whether positioning and messaging changes are actually moving the needle on visibility and engagement, and turn digital/AI-search signal into clear commercial recommendations.

Run win/loss analysis and contribute to capture deal feedback, and find the patterns behind why we win and lose by competitor.

Own competitive pricing and packaging analysis, translating competitor moves into practical guidance for live deals.

Build and maintain battle cards, comparison matrices and competitor profiles that give Sales deal-ready guidance, and run regular competitive training for customer-facing teams.

Support live deals with fast, specific input when it matters most.

Present insight and recommendations across Product Marketing, Sales, Product, Customer Success and senior leadership, including input to board-level reporting on our AI visibility trajectory.

About youYou're naturally curious and can't help digging past the obvious. You're as comfortable pulling a clear commercial story out of a spreadsheet as you are presenting it to a room of senior leaders. You know the difference between what you know, what you're inferring, and what you're guessing, and you're upfront about which is which. You build trust across teams without needing formal authority to get things done, and you can run several priorities at once without dropping any of them.

Essential criteria5+ years' experience in competitive intelligence, product marketing, market research, digital or insight analytics, or a related B2B SaaS role.

Strong analytical skills — able to turn large volumes of information into clear, actionable insight.

Strong quantitative and data-visualisation skills, confident in Excel and BI dashboards, with the ability to tailor reporting to different audiences.

Confident reading digital and search signal (e.g. GA4, Search Console) and translating it into a commercial point and a recommendation.

Strong written and verbal communication — able to pitch insight to technical and non-technical audiences alike.

Comfortable working across GTM, Sales, Product and leadership.

Sound judgement on source credibility and the ethics of intelligence gathering.

Highly organised, with the project-management discipline to run multiple priorities to deadline.

Desirable Experience in accountancy, HCM, B2B software, or a…