Director of Sales Wholesale & Franchise - Fitness Apparel

[This position requires relocation to Dubai]

A fast‑growing global performance & lifestyle apparel brand is hiring a Sales & Retail Director with proven experience scaling wholesale and franchise operations in the fitness & apparel space. This is a senior role with full P&L ownership, driving international growth across Europe, the UK, and key global markets.

You’ll lead global wholesale & distribution, manage strategic partners, secure new international accounts, and own commercial performance across wholesale, retail, and franchise channels, shaping the brand’s global go‑to‑market strategy alongside regional leaders and HQ.

• Own global P&A across Retail, Wholesale, and Franchise
• Lead global go‑to‑market strategy across all physical and partner‑led channels
• Set and deliver commercial targets, budgets, and long‑term growth plans
• Lead retail performance, store expansion strategy, and unit economics
• Build and manage wholesale and franchise partner relationships
• Lead market entry strategy and international expansion
• Build forecasting, performance tracking, and operating cadence
• Lead, develop, and scale high‑performing commercial teams

• 10‑15 years in senior commercial leadership roles.
• Proven experience scaling international retail, wholesale, and/or franchise models
• Senior‑level relationships with leading global retailers (JD Sports, Intersport, Sports Direct, Zalando, ASOS, Dick’s Sporting Goods)
• Track record of closing multi‑million‑dollar wholesale and franchise deals.
• Strong P&A ownership and commercial decision‑making experience
• Background in high‑growth consumer or DTC brands preferred
• Comfortable operating at both strategic and hands‑on levels
• Entrepreneurial mindset with strong execution focus