Amazon Category Manager

The Company:

Working for one of Europe's leading licensed home and lifestyle businesses, partnering with over 150 of the world's biggest entertainment, gaming, sports and lifestyle brands

As an Amazon Category Manager, on Entertainment & Gaming, you will own the commercial performance and growth of your assigned category across Amazon, developing and executing strategies that maximise sales, profitability and market share across Amazon Pan-European (Pan-EU 10) and three Fulfilment by Amazon (FBA) marketplaces.

Reporting to the Head of Ecommerce, you will combine the commercial mindset of a retail buyer with a data-driven approach to category management. Using sales performance, Amazon search insights, customer behaviour and market trends, you will build winning assortments, identify new growth opportunities and optimise category performance.

As Amazon continues to be one of our fastest-growing channels, they are investing in the commercial team to drive category growth, unlock new opportunities and strengthen their position as the world's preferred supplier of licensed home and lifestyle products.

Main Responsibilities

Category Ownership & Buying Strategy

Own the commercial performance, assortment strategy and profitability of your assigned Amazon category across Amazon Pan-EU 10 and three FBA marketplaces, operating with the mindset of a retail buyer.

Build and manage a commercially strong product assortment aligned to customer demand, market trends, and company strategy.

Drive category growth by identifying gaps in the range, new product opportunities, and emerging consumer trends.

Develop seasonal and annual buying and trading strategies in line with sales, margin, and stock objectives.

Partner with Head of ECommerce to deliver category sales and profit targets.

Commercial Trading & Performance

Take full ownership of category sales performance, margin and stock efficiency across Amazon Pan-EU 10 and three FBA marketplaces.

Use sales data to make proactive trading decisions including range expansion, optimisation, and rationalisation.

React quickly to performance trends, identifying winners, underperformers, and opportunities for acceleration.

Manage category health across price architecture, competitiveness, and availability.

Develop sales forecasts and category plans to maximise revenue, margin and stock availability.

Customer, Market & Search Insight

Analyse Amazon performance data, including sales trends, conversion rates, and customer behaviour.

Deep dive into Amazon search term reports, keyword trends, and customer search behaviour to understand demand and shape assortment strategy.

Use market data and competitor benchmarking to stay ahead of category trends and consumer shifts.

Translate insight into clear buying actions that drive category growth and improved discoverability.

Amazon as a Retail Channel

Treat Amazon as a key retail storefront across Amazon Pan-EU 10 and three FBA marketplaces, ensuring the right product mix, visibility and commercial strategy is in place for each market.

Work closely with content, PPC, and marketing teams to ensure products are presented in a commercially optimised way.

Influence product positioning, category navigation, and merchandising approach to maximise conversion and sell-through.

Support product launches with strong commercial planning, ranging, and trading support.

Cross-Functional Collaboration

Partner with Category, Design, Brand and Demand Planning teams to ensure end-to-end alignment from concept through to sale.

Recommend new product development opportunities using customer insight, search trends and market analysis.

Work with supply chain to ensure stock availability supports commercial opportunity.

Collaborate with marketing teams to maximise impact of campaigns and seasonal trading moments.

Trend Leadership & Category Development

Act as a category expert in Entertainment & Gaming.

Continuously monitor entertainment, gaming, pop culture and consumer trends to identify emerging commercial opportunities.

Identify new brand, licensing, and product opportunities to expand category footprint.

Bring a forward-looking, opportunity-led mindset to category development.

KNOWLEDGE AND SKILLS REQUIRED

Proven experience in buying, category management, or retail merchandising

Strong commercial acumen with the ability to identify trends and convert insight into profitable category growth.

Advanced Excel skills and experience using data to support commercial decision making.

Experience managing Amazon marketplaces, ideally across multiple European marketplaces and FBA operations, is desirable but not essential.

Strong commercial mindset with experience managing sales, margin, and stock performance.

Confident working with data, including sales analysis, search behaviour, and market insights.

Strong understanding of retail buying principles and customer-led assortment building.

Experience working cross-functionally in a fast-paced, commercially driven environment.

Ability to think strategically while also…