Sales Development Representative

Overview

Overall Purpose of the Role To deliver budgeted sales targets for a specific geographical territory by managing and developing existing customer accounts, while actively prospecting, winning, and opening new accounts.

Customers, Field Sales Team, Channel Team, Telesales, Webshop, Marketing Team, Hardware Team, Chef Team, Sales Data Admin, Delivery Drivers, and Accounts Receivable.

• Develop existing customer accounts and actively prospect new accounts to ensure sales forecasts and revenue targets are met, with a target ratio of 80% growth from existing customers and 20% from new business.
• Visit existing independent customers and work with them to grow sales by reviewing lost products, expanding product range/categories, introducing NPD (New Product Development), and promoting current promotions.
• Work closely with your Telesales buddy to ensure alignment and harmony on the customer growth plan. Use CE to share notes, actions, and next steps.
• Visit and develop nominated national and regional accounts using ABL (Authorised Buying Lists) and period briefs/activities issued by the Channel Manager/Executive, in line with agreed visit frequencies.
• Actively pursue and convert new business leads.
• Manage the territory on a daily basis, achieving the required visit frequency based on account classification.
• Communicate and agree on plans of action with your Telesales buddy.
• Actively convert customers to the Webshop platform.
• On a monthly basis, share a territory business plan with the Channel Sales Manager detailing performance to date and planned forward actions.
• Use provided reports to establish current trends across the account base and identify key actions and objectives by customer to be completed within the journey cycle.
• Ensure all data is fully completed within the Daily Sales Record and/or CE, and that the weekly calendar is updated a minimum of four weeks in advance.
• Ensure all customer enquiries are responded to within 24 hours of receipt, and that all issues are addressed and resolved as quickly as possible.
• Continuously improve product knowledge in order to share insights with customers and support sales growth.
• Present product samples in customer locations when required.
• Deliver launch days for new customers.
• Drive Concept sales in line with allocated targets.
• Manage ROI on all equipment placements across the territory to ensure maximum return on investment, taking appropriate action if equipment is delivering below the expected investment target.
• Follow agreed company processes and policies for pricing, samples, account opening, credit applications, credit requests, and quality control.
• Undertake any reasonable requests from the management team.
• Always represent the Company in a professional and positive manner.
• Identify the most valuable prospect accounts and prioritise these accordingly.

• Passion for food
• Excellent communication skills (verbal, written, and numerical)
• Competitive and results-oriented mindset
• Field sales experience, preferably within a retail convenience setting
• Strong problem-solving skills
• Entrepreneurial mindset
• FMCG experience
• Structured selling techniques
• Demonstrable drive and enthusiasm
• Good PC and Microsoft application skills
• Bakery knowledge

• Life Assurance
• Company Pension
• 50% Discount of Company Purchases
• Eyecare Vouchers
• Referral Scheme
• Long Service Awards
• Employee Assistance Programme
• Company Car/ allowance

Level 1

• Entrepreneurial Spirit
• Evolve
• Building Bonds
• Beam with Pride and Love What You Do
• Innovative Excellence
• Aim High
• Commit to Action & Ownership