Area Sales Manager North West​/North

Area Sales Manager – Northern Cluster

Is selling in your DNA? Have you got a knack for unearthing leads and turning them into loyal customers? Do you thrive on building and nurturing relationships? You’ll be at the sales helm of our Northern region cluster of Locke properties based in Manchester/Liverpool, as we combine stabilising open properties with launching new buildings across the region. Reporting to the Senior Director Sales - UK, you’ll take ownership of key pre‑opening planning as well as ongoing sales activity, using your local knowledge and networking prowess to develop profitable, sustainable business.

We don’t run conventional hotels; we build places with character and intent. What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere – and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression;
Cove by Locke refines that same spirit into a quieter, more streamlined approach. Guests come to rest, work, or escape. Comfort is a given – great beds, hot showers, genuine service, but we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.

• Developing and executing a local sales plan for each of the properties within the North cluster
• Owning a high‑activity sales pipeline, including consistent outbound prospecting (cold calls, emails, face‑to‑face meetings) to meet KPIs
• Driving a structured volume of weekly sales activity, including minimum call, meeting and proposal targets
• Managing key clients, conducting reviews to identify opportunities and executing development plans to maximise revenue
• Actively assisting with B2B sales, managing key local accounts and liaising with the central sales team to engage with key central accounts
• Ensuring databases are kept up to date
• Staying in‑the‑know with Locke business developments across all locations
• Reporting to key stakeholders on sales activity
• Networking at events, exhibitions and conferences to grow strong relationships
• Hosting fam trips, property showcases, sales presentations and events
• Taking part in training when needed

• Innate customer service skills
• No‑noisef regular commercial awareness
• Brain built for problem solving
• Drive to hit and exceed stretching sales KPIs
• Comfort working in a high‑accountability, target‑led sales environment
• Resilience and stamina to maintain consistent outbound activity
• Competitive, self‑motivated and disciplined in managing activity levels
• Impeccable planning and organisation
• Next‑level communication
• Competence in Word, PowerPoint and Excel for sales presentations and reporting

• 4+ years’ experience in hotel, serviced apartment, or relocation housing sales, ideally across multiple markets.
• Experience managing client portfolios with annual revenues of £3m+.
• Demonstrable understanding of Locke’s business and brand.
• Proven experience succeeding in a high‑KPI sales role with clear expectations around calls, meetings and pipeline.
• Local knowledge and contacts in the North region.
• Hospitality sales and account management experience in the North.

We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose. If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact. Skills can be taught.

Mindset can’t. There’s no single template for success here – just the right approach and willingness to grow.

Experience: Required

Employment: Full‑time