VIP Account Manager, United

VIP Account Manager, Premium Experiences – Manchester United

This position is dedicated to cultivating relationships within our premium experiences division, focusing on redefining industry standards while driving attendance and maximizing revenue through strategic upselling and re‑sell initiatives for Manchester United’s VIP clientele.

• Foster strong relationships with all VIP accounts through proactive outreach and on‑site matchday engagement.
• Manage all VIP experience accounts, including pre‑matchday communications and logistics.
• Address all VIP account inquiries and concerns with a commitment to 24‑hour response times.
• Execute data‑driven touchpoints in collaboration with Business Intelligence to ensure peak client satisfaction.
• Provide professional on‑site presence at all home matches and relevant matchday activations.
• Manage the planning and operational delivery of premier VIP client events throughout the year.
• Maintain meticulous records within CRM to track relationship progression and ensure data integrity.
• Support the wider team with additional duties as required.
• Liaise with the club to ensure fulfilment of experiences and brief matchday hosts.
• Oversee matchday delivery of VIP experience, including liaising with club officials, catering, and guests, and post‑match follow‑up.
• Spearhead the execution of the re‑sell and renewal strategy for assigned VIP accounts.
• Secure incremental revenue through strategic upselling and cross‑selling to existing VIP accounts.

• Education and Professional Experience
  Minimum of 2‑3 years in sports/entertainment/hospitality industry experience.
  Experience managing the end‑to‑end guest experience from communications pre‑event, on‑day delivery and post‑event follow‑up.
• Skills and Competencies
  Proactive, results‑oriented mindset with a resilient, positive attitude.
  Exceptional communication skills and a dedication to premium customer service.
  Ability to navigate shifting priorities within a high‑pressure, fast‑paced environment.
  Creative problem‑solving skills and the ability to manage complex tasks simultaneously.
  Superior organisational skills with sharp attention to detail.
  Strong collaborative spirit and a committed work ethic.
  Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  Flexibility to work varied hours, including evenings, weekends, and holidays.

• Salary: £40,000 – £45,000 plus bonus scheme (dependent on experience)
• Benefits:
  Including healthcare and pension scheme

• Environment:
  Office‑based at Old Trafford, Manchester with event‑day and matchday responsibilities
• Travel:
  Occasional travel may be required for events or conferences

This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at

We are proud to be an equal opportunity/veterans/disabled/LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.