Regional Sales Manager - EMEA

Regional Sales Manager – EMEA (UK based) Location

This is a UK‑based role, ideally based at our Wallasey or Trafford Park sites to support in‑person team collaboration. Candidates based elsewhere in the UK will be considered; however, the role requires extensive international travel and regular on‑site attendance, with a minimum of one day per week working from either site.

As Regional Sales Manager for EMEA, you will develop and maintain customer relationships across the region, champion Holiferm’s customer‑first ethos, and unlock growth in the chemicals and FMCG markets. Based in the UK, you will act as the primary commercial lead for EMEA, combining regional expertise, strategic deal‑making and relationship‑led selling to build a scalable sales operation across direct customers, future local sales managers and distribution partners.

Working closely with APAC and AMER counterparts, you will report to the Sales Team Lead and provide input to SLT and Board discussions on performance, forecasting and regional progress.

• Executing the EMEA sales strategy, focusing on strategic deal closure and proactive business development in chemicals and FMCG
• Identifying and developing relationships with key market players, leading complex, high‑value negotiations
• Building and managing a network of distribution partners, providing clear direction and performance oversight
• Supporting onboarding and development of future local sales managers as the region grows
• Overseeing EMEA stock levels, working with manufacturing and supply chain to ensure availability and fulfilment
• Owning regional performance, including forecasting, CRM and pipeline management, and reporting to senior stakeholders
• Coordinating with AMER and APAC to align global strategy and share market intelligence
• Capturing and communicating customer insights and market drivers to support commercially led product development
• Travelling ~50% of the time, working flexibly across EMEA time zones

You’re an experienced, commercially driven sales leader with a strong track record across EMEA. You combine strategic thinking with hands‑on delivery and are confident operating as a regional commercial lead in fast‑paced, scaling environments.

• Experience in consultative and technical sales within chemicals, FMCG or adjacent sectors
• Proven track record of closing complex, multi‑stakeholder, high‑value deals
• Strong experience operating within EMEA, with established networks
• Knowledge of supply chain, customer service and inventory management
• Strong commercial acumen, including pricing, forecasting and performance analytics
• Excellent communication and cross‑cultural collaboration skills
• Demonstrated experience taking products from concept to global customer

• Strong relationship‑building and stakeholder management capability
• Influential communicator across cultures, geographies and seniority levels
• Resilient, adaptable and comfortable with ambiguity
• High ownership mindset with the ability to operate autonomously
• Collaborative, team‑oriented and globally minded

• Experience in a start‑up or scale‑up environment
• Technical or scientific background
• Experience with biobased products and/or surfactants
• Experience presenting to senior leadership or Board‑level stakeholders

• Competitive salary (based on experience) plus commission
• Strong benefits package including 7.5% pension, income protection, life assurance (4x salary), and health, dental and mental health support
• Share options so you grow with us
• Flexible, hybrid working
• Electric & hybrid car scheme and discount platform
• Regular team events and socials
• Additional everyday perks

Holiferm is an equal opportunity employer, committed to an inclusive and equitable workplace. If you need any adjustments during the process, just let us know we’re here to support you.