Sales Manager

The Role

• Manage and develop a regional portfolio of clients, delivering tailored generator hire solutions.
• Proactively seek out and convert new business opportunities across your territory.
• Work closely with operations and engineering teams to ensure service delivery excellence.
• Represent WBPS/Rehlko at client sites, trade events, and face‑to‑face meetings.
• Build long‑term relationships with clients, framework partners, and project stakeholders.
• Accurately report on pipelines, forecasts, and market activity.
• Maintain high levels of customer service and follow internal hire procedures and CRM systems.

• Proven experience in generator hire or a related equipment hire sales role is essential.
• Minimum of 3 years in a field sales, business development or regional account management position.
• Strong technical understanding of diesel generators, temporary power or plant hire.
• Commercially astute, target‑driven, and confident negotiating at all levels.
• Excellent communicator, both in‑person and over digital channels.
• Comfortable working autonomously across a large territory.
• Full UK driving licence required.

• £45,000 £ 55,000 basic salary depending on experience
• OTE of £70,000+
• Company car and fuel card
• Bonus and commission structure
• 28 days annual leave + bank holidays
• Private healthcare
• Life assurance (Death in Service)
• Long service recognition
• Employee perks and discount platform
• Excellent internal support and investment in your success
• Clear path for career progression in a thriving sector