Business Development Manager

Reports to

Head of National Direct Sales

As a Business Development Manager at Alight Media, you will be responsible for driving sales of digital and traditional Out of Home advertising space to the Local/Direct market within the North West territory. This role offers a unique opportunity to access all formats within the company portfolio, with a priority on successfully selling the allocated inventory and building the Alight Media brand in your region.

• Lead Sourcing and Prospecting:
  Source your own leads, book sales appointments, and engage with potential clients. Utilise your sales knowledge and understanding of the business to identify new opportunities.
• Sales Pipeline Management:
  Maintain an up-to-date CRM system, documenting client interactions and activities to ensure a steady flow of leads and appointments.
• Proposal Development:
  Utilise Alight Media’s marketing materials to create tailored sales proposals for prospective clients.
• Negotiation and Closing:
  Demonstrate strong communication and negotiation skills to close deals effectively. Utilise your commercial acumen to secure favourable terms.
• Forecasting and Target Achievement:
  Accurately forecast your weekly expected revenue and work towards meeting quarterly sales targets.
• Client Relationship Management:
  Build and maintain strong relationships with clients, serving as the primary point of contact and ensuring high levels of client satisfaction.
• Industry Insight:
  Leverage industry insights to inform sales strategies and stay ahead of market trends.
• Technology and CRM Engagement:
  Ensure accurate use of CRM tools to manage client data and sales activities, enhancing efficiency and accuracy in reporting.
• Time Management:
  Prioritise tasks and manage multiple projects simultaneously to meet deadlines and achieve sales goals.
• Continuous Learning and Adaptation:
  Demonstrate a willingness to learn and adapt to new challenges and opportunities in a dynamic market environment.

• Achieve Revenue Targets:
  Deliver against individual revenue targets, supporting the success of your Regional Team.
• Build a Strong Pipeline:
  Identify, convert, and close leads to build a robust pipeline of revenue and new clients.
• Generate New Business:
  Initiate conversations with direct businesses, agencies, and public sector organisations to generate new briefs.
• Deliver High-Quality Solutions:
  Provide tailored solutions and recommendations to suit client needs.
• Represent Alight Media:
  Demonstrate proactive, positive, and passionate representation of Alight Media, aligning with our values.

• Proven Sales
  
  Experience:
  
  Strong background in sales, with a track record of meeting and exceeding targets. Media sales experience is a plus.
• Active Listening and Communication:
  Excellent active listening skills to understand client needs and strong communication skills to engage effectively.
• Product and Industry Knowledge:
  Deep understanding of our products and the industry, staying informed about market trends and competitor activities.
• Technology Proficiency:
  Proficient in using technology tools and CRM systems to enhance sales processes and client management.
• Time Management:
  Excellent time management skills, with the ability to prioritise tasks and manage multiple projects simultaneously.
• Adaptability and Learning:
  Willingness to learn and adapt to new challenges and opportunities in a dynamic market environment.
• Work Rate and Drive:
  High work rate with a strong drive to achieve targets and deliver results.
• Marketing Know-how:
  Understanding of marketing principles and how they apply to advertising sales.
• Full UK Driving License:
  Ability to travel to locations within your region as required.
• Strong understanding of OOH, digital advertising, or similar sectors.
• Contribute to the future growth of our Direct Sales channel within the fastest growing OOH media owner in the UK.
• Work at the forefront of our client‑facing and evolving commercial channel, enabling direct advertisers and direct media buying agencies to plan and buy OOH in flexible ways to suit their needs.
• Build relationships with multiple businesses, SMEs,…