National Account Manager

The Opportunity

We are not looking for an account manager.

We are looking for a growth driver. A strategic sales leader who lives and breathes retail partnerships.

We have ambitious growth plans for new partnerships and the opportunity within our existing retailer base is significant — and we need someone who can unlock it.

This role is about ownership. You will represent Eleanor Bowmer at the highest level across major UK supermarkets, key retail accounts, and licensing partners. You will build proactive, strategic partnerships that drive sell-through, expand SKU count, increase doors, and materially grow revenue.

Most importantly — we need someone to drive this area of the business forward with authority, pace and commercial sharpness.

This is a commercial role focused on accelerating growth across wholesale and key retail accounts.

You will:

• Drive sales growth across existing key accounts through proactive commercial partnerships.
• Open new doors — particularly within UK supermarkets and strategic retail groups.
• Increase SKU penetration and space within core retailers.
• Maximise the potential of our licensing partnerships.
• Build and execute robust account plans that deliver both revenue growth and margin targets.

This is about strategic sales — not reactive order taking.

You will be expected to identify opportunities before the retailer does, bring ideas to the table, and position Eleanor Bowmer as a must-stock, high-performing brand.

• Own and deliver ambitious revenue growth targets across B2B accounts.
• Develop strategic account plans that increase SKU count, doors, and promotional opportunities.
• Build senior-level retailer relationships, positioning Eleanor Bowmer as a long-term partner — not just a supplier with strong JBP’s in place per retailer.
• Identify whitespace opportunities across product categories and seasonal ranges.

• Lead the onboarding of new retail accounts, with a focus on UK supermarkets for cards.
• Work closely with the Head of Commercial Finance to define and hit newness targets.
• Represent the brand confidently in buyer meetings.
• Expand our footprint across both UK and US retailer networks alongside further global expansion when required.

• Lead the sell-in process end-to-end — ensuring best-in-class decks, catalogues, and assets.
• Feed market insight directly into Product and Creative to shape development and pricing strategy.
• Ensure launches are commercially strong, margin-aware and retail-ready.

• Work proactively with licensing partners who sell into retailers on our behalf.
• Drive alignment, accountability and growth within these partnerships.
• Ensure the full breadth of our product offering is represented and maximised.
• Deliver sales growth within channel-specific margin targets.
• Work with the Head of Product and Head of Commercial Finance on pricing strategy at account level to protect brand value and profitability.
• Collaborate on stock forecasting with Ecommerce, Operations, Product and Creative teams to support growth without overexposure.

• Oversee management of independent retailers, including those on Faire and our B2B Shopify platform.
• Identify opportunities to increase AOV, repeat ordering and retention across independent accounts.

• Work closely with Operations to ensure seamless onboarding and customer experience.
• Resolve issues impacting sales performance quickly and decisively.

• Plan and attend key trade shows to build presence, strengthen relationships, and unlock new opportunities.

• Drive high performance within the team.
• Manage performance proactively and build a commercially ambitious culture.

• Significant experience within homewares or the greetings card industry.
• Proven experience working with major UK supermarkets.
• Strong knowledge of UK and US retail networks.
• A track record of materially growing sales within an SME or scaling brand.
• Commercially astute — understands margin, pricing strategy, and retailer economics.
• Resilient and ambitious.

• Significant sales growth across cards and wholesale.
• Increased SKU count and space within core retailers.
• Successful onboarding of new supermarket accounts.
• Strong customer retention and repeat ordering.
• Delivery of channel-specific margin targets.
• Eleanor Bowmer recognised as a high-performing, strategic retail partner.

• Pushes for growth relentlessly.
• Builds partnerships strategically.
• Protects margin as fiercely as revenue.
• Can be trusted to represent the brand at the highest level.

This role will require travel across the country however when not travelling will be in our Swinton (Manchester) office 4 days per week.