Business Development Manager IT Sales

Business Development Manager to Player Manager

IT Modern VAR Sales New Business Development Manager – Moving to Regional Player Manager

North West / Yorkshire - To suit candidate based near Leeds, Sheffield or Manchester close to M1/M6 corridor for regional travel.

£ Highly Competitive Basic + Uncapped Commission (OTE £200k+)

Remote – changing to Hybrid on opening of northern office TBC.

Are you a high-performing IT sales professional looking for the opportunity to build something of your own?

Value Added Recruitment is working with an award-winning, fast-growing IT solutions provider is seeking a Regional Player-Manager to establish and scale its presence across the North. This is a rare opportunity to join during a significant growth phase, build a regional territory from the ground up, and progress into a leadership position as the region expands.

Initially operating as an individual contributor, you'll focus on winning new business, developing strategic relationships, and creating a strong regional footprint before transitioning into a team leadership role with responsibility for building and managing a high-performing sales team.

The Opportunity

This role offers the chance to:

Build and own a regional territory from scratch. They do have 2 major clients in the North as case studies

Win new business across mid-market and entry level enterprise organisations – up to 2000 seats

Progress into leadership and team management

Influence regional strategy and growth plans

Develop a long-term regional business with significant earning potential

What You'll Be Doing

Build the Region

Drive new logo acquisition across the North

Build a strong pipeline within target accounts

Establish market presence and key customer relationships

Work closely with vendor and internal teams to secure opportunities

Become the recognised face of the business within the region

Scale and Structure

Create a repeatable territory and pipeline strategy

Support recruitment of sales and business development talent

Define sector and vertical market focus

Begin taking on leadership responsibilities

Lead the Region

Build and manage a high-performing regional team

Establish a physical office presence

Drive scalable and profitable revenue growth

Operate with a regional business-owner mindset

What We're Looking For

Minimum 5 years' sales experience within a VAR, MSP or IT solutions environment

Strong new business development track record

Experience selling a combination of:

Cloud Solutions

Infrastructure

Cyber Security

Managed Services

Existing network across Leeds, Manchester and the wider North

Proven success winning and developing mid-market and enterprise customers

Entrepreneurial mindset with ambitions to progress into leadership

Key Competencies

Strategic account development

Consultative, value-led sales approach

Commercial negotiation and deal structuring

Senior stakeholder engagement (CIO, CTO, CISO level)

Consistent over achievement against revenue targets

Package & Benefits

£50,000–£60,000 basic salary

Uncapped commission structure

OTE £200,000+ Comm paid at 22% of GP!

Accelerators for over-performance

Quarterly performance bonuses

Private healthcare with mental health support and 24/7 GP access

Income protection

Death in service benefit

Additional annual leave, including birthday leave

High performer incentives including fine dining experiences and annual overseas trips

Ongoing training and professional development

Career Progression

This position has a clearly defined route into senior leadership, with opportunities to progress into Regional Head or Director-level roles as the business continues its ambitious expansion plans.

If you're ready to combine entrepreneurial freedom, leadership progression and exceptional earning potential, we'd love to hear from you