Strategic Account Manager - Fraser Group

Responsibilities

• Deliver sales, margin, profitability, and growth targets across assigned strategic accounts.
• Manage the end-to-end commercial cycle, including sell-in, re-orders, in-season trading, forecasting, and order book management.
• Analyse sell-through, inventory, consumer trends, and market performance to identify commercial opportunities and optimise assortments.
• Lead Go-To-Market (GTM) execution through assortment planning, line reviews, sell-in presentations, and distribution planning.
• Develop account-specific commercial plans aligned to brand strategy, distribution principles, and business objectives.
• Collaborate with Merchandising, Planning, Supply Chain, Marketing, and Sales Operations to ensure strong execution and operational excellence.
• Provide commercial insights and recommendations to support strategic decision-making and continuous process improvement.
• Ensure compliance with pricing, distribution, forecasting, and internal governance standards while representing customer needs across the business.

• 3–5+ years experience in Key Account Management, Sales, or Commercial roles within sporting goods, fashion, lifestyle, or FMCG.
• Proven success managing major retail or digital accounts with responsibility for sell-in, sell-through, forecasting, and in-season trading.
• Strong understanding of Go-To-Market (GTM) processes, assortment planning, and distribution strategies.
• Commercially driven experience delivering revenue, margin, and profitability targets.
• Highly analytical with the ability to interpret sales, inventory, and market data to drive business decisions.
• Excellent stakeholder management, presentation, and negotiation skills, with experience working across cross-functional teams.
• Strong forecasting, demand planning, organisational, and order management capabilities, focused on accuracy and operational excellence.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.