Area Sales Manager

CNC Machine Tools

£55,000 - £75,000 basic (DOE) plus car, commission, private medical, pension, and performance related bonus

Our client is looking to recruit an Area Sales Manager to join their growing team, representing some of the world’s leading machine tool brands and technologies.

This is a field-based role focused on developing new business opportunities and managing existing customer accounts within the manufacturing and engineering sectors. You will be responsible for promoting a range of CNC machine tools and associated services, building strong customer relationships, identifying production improvement opportunities, and guiding projects from initial enquiry through to order placement.

• Identify and develop new business opportunities for CNC machine tools and related services within your assigned territory
• Manage and grow existing customer accounts, building long-term relationships with manufacturers, subcontract machinists, and engineering businesses
• Conduct customer site visits to understand production processes and identify opportunities for machine tool sales and upgrades
• Promote CNC machining solutions tailored to customer manufacturing requirements.
• Build and maintain a robust sales pipeline of opportunities
• Generate quotations and proposals in line with customer specifications and business requirements
• Manage projects through the complete sales cycle from enquiry and machine specification through to order placement
• Attend supplier and customer sites to support machine demonstrations, project reviews, and installation discussions where required
• Maintain accurate CRM records, forecasts, customer activity, quotations, and sales opportunities
• Monitor performance against sales targets and KPIs
• Provide regular sales reports and forecasts to senior management
• Work closely with internal technical, service, applications, and administration teams to ensure successful project delivery and customer satisfaction
• Represent the business professionally at customer meetings, exhibitions, and industry events

• Proven experience within an Area Sales Manager, Technical Sales Engineer, Business Development Manager, or Account Manager role
• Previous experience selling CNC machine tools, machine tool accessories, cutting tools, tooling systems, automation solutions, or capital equipment
• Strong understanding of CNC machining, milling, turning, machining centres, or precision engineering environments
• Experience developing new business and managing key customer accounts.
• Ability to discuss technical manufacturing requirements with production managers, engineers, and business owners
• Experience producing quotations and managing opportunities through a CRM system
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, organised, and target-driven
• Full UK driving licence
• Knowledge of metal cutting, machining processes, and manufacturing technologies would be highly advantageous