National Account Manager

Travel: Regular travel throughout the UK is required.

We are seeking an ambitious, commercially driven National Account Manager to join an established and growing food business, with responsibility for accelerating its UK retail and wholesale growth.

This is an entrepreneurial, hands‑on role combining new business development with strategic account management. You will be responsible for winning new retail and wholesale customers, securing new product listings, and developing profitable, long‑term relationships with existing accounts.

Working closely with retail buyers, wholesale partners and internal stakeholders, you will identify commercial opportunities, negotiate new listings, develop customer business plans and drive sustainable sales growth across an established portfolio of food brands.

The role involves regular travel throughout the UK to meet customers, develop new business opportunities, attend buyer meetings and strengthen relationships with retail and wholesale partners.

The successful candidate will be commercially astute, proactive and results‑driven, with a proven ability to open new accounts while maximising the potential of existing customer relationships.

• Identify, target and secure new retail and wholesale accounts across the UK.
• Build and manage a pipeline of new business opportunities across grocery multiples, convenience, wholesale and independent retail.
• Proactively engage retail buyers and key decision‑makers to present products, negotiate commercial terms and secure new listings.
• Develop compelling customer proposals tailored to retailer requirements, category opportunities and consumer demand.
• Drive new product distribution, range expansion and entry into new retail channels.
• Build strong relationships with prospective customers to establish long‑term, profitable partnerships.

• Manage and develop relationships with existing retail and wholesale customers, maximising long‑term account potential.
• Develop and implement Joint Business Plans aligned with customer objectives and company growth strategies.
• Identify opportunities to increase sales, expand product ranges, improve distribution and strengthen brand visibility.
• Lead customer discussions around ranging reviews, promotional activity, new product launches and category development.
• Monitor account performance, identify risks and opportunities, and implement plans to drive growth and profitability.
• Maintain regular customer engagement, ensuring excellent service and effective communication.

• Take ownership of the commercial performance of assigned accounts, including sales, revenue, volume, margin and profitability.
• Deliver agreed sales, profit and margin targets across new and existing customers.
• Negotiate pricing, promotional investment, trading terms and commercial agreements to maximise profitable growth.
• Evaluate promotional effectiveness and return on customer investment.
• Analyse sales performance, customer trends, category data and market opportunities to inform commercial decisions.
• Manage sales forecasts, budgets and account plans, providing accurate and timely performance reporting

• Secure listings for new products and expand distribution of existing products across UK retail and wholesale channels.
• Identify opportunities to introduce additional products and ranges that meet retailer needs and consumer demand.
• Work with internal marketing and commercial teams to deliver product launches, promotional campaigns and customer‑specific initiatives.
• Monitor competitor activity and market trends to identify opportunities for brand growth.
• Ensure successful…