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Regional Sales Manager - Midlands

Job in Manchester, Greater Manchester, M9, England, UK
Listing for: Armstrong Fluid Technology
Full Time position
Listed on 2026-10-21
Job specializations:
  • Sales
    Sales Representative, Business Development, Sales Manager, Sales Development Rep/SDR
Salary/Wage Range or Industry Benchmark: 60000 - 90000 GBP Yearly GBP 60000.00 90000.00 YEAR
Job Description & How to Apply Below
Title:

Regional Sales Manager, Midlands

Reports to:

UK Sales Lead

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents.

Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

This role will incorporate Midlands, South West and Wales. In this role, you will be at the helm of our sales efforts within your assigned territory, driving strategies, and achieving both personal and group sales goals for the North. You'll strive to exceed customer expectations and foster satisfaction through a variety of responsibilities:

Sales Performance
  • Surpass Booking and Shipment Targets:
    Consistently exceed assigned bookings and shipment targets within the designated territory.
  • Manage Accounts:
    Directly oversee assigned accounts, ensuring proactive engagement and customer satisfaction.
  • Prepare Proposals and Quotations:
    Create detailed proposals and quotations in line with the Armstrong sales process, using available tools.
  • Expand Customer Base:
    Build and grow the direct customer base by nurturing relationships with key customers, distributors, and design engineers, while identifying new market opportunities.
  • Brand Loyalty Enhancement:
    Orchestrate sales and marketing campaigns that not only boost sales figures but also enhance brand recognition and loyalty, refining margins and expanding your reach.
Customer Relationship Management
  • Build and Maintain Client Relationships:
    Develop and sustain strong relationships with clients. Focus on becoming the Basis of Design (BoD) by establishing a proactive relationship with consulting engineers by providing value early in the design process.
  • Understand Customer Needs:
    Gain a deep understanding of customer needs and challenges to offer tailored solutions.
  • Deliver Post-Sale Support:
    Provide exceptional post-sale support to resolve issues and ensure high levels of customer satisfaction.
  • Analyze Customer Feedback:
    Analyze and report customer feedback to drive improvements in service levels and expand market share.
  • Value Selling:
    Demonstrate expertise in solution selling to effectively articulate the value propositions of our products and solutions to customers.
Product Knowledge and Sales Strategy
  • Sell Armstrong Products:
    Promote and sell Armstrong products and solutions, leveraging Armstrong’s sales strategy & process
  • Maintain Product Knowledge:
    Have a thorough understanding of product features, benefits, and competitive advantages.
  • Develop Sales Strategies:
    Collaborate in creating sales strategies, marketing channels, and sales forecasts.
  • Implement Best Practices:
    Apply commercial best practices in alignment with the Armstrong Sales Process to ensure consistent execution excellence.
Administrative Responsibilities
  • Update CRM System:
    Maintain accurate records of sales activities and customer information in the CRM system real time.
  • Compile Sales Reports:
    Compile and present sales reports as required, offering insights into market conditions and competitive activities.
  • Monitor Market Conditions:
    Track competitive activities and market conditions to stay informed.
Trade Fairs and Special Projects
  • Participate in Trade Fairs:
    Represent Armstrong at trade fairs, including booth preparation and engaging with attendees.
  • Support Special Projects:
    Assist with special…
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