Digital Sales and Conversion Executive

In 2010, Pall Mall was born, a family run business with a clear vision. Fast forward 16 years and we have massively developed the business, trebling our workforce and laying down clear and ambitious growth plans for the future.

Our purpose is to provide on-demand, high quality private healthcare and cosmetic surgery that meets the needs and expectations of patients and our vision is to be recognised and respected as the most patient-centric private healthcare provider in the north-west, by providing our patients with the best possible care, treatment and outcomes.

Our patients place enormous trust in us during one of the biggest decisions of their lives. They deserve exceptional care, rapid access to expert advice and genuine reassurance whenever they need it.

This role requires you to turn enquiries into bookings and revenue across every relevant channel. This is a sales and conversion role, not simply inbox management.

We’re looking for a commercially minded, sales-driven individual who knows how to turn enquiries into bookings and revenue across

multiple channels.

You’ll engage with prospective customers across email, Whats App, social media, telephone and other digital channels, nurturing

interest, following up warm leads and maximising conversion at every stage.

This isn’t a role that simply involves replying to emails or working through an inbox. We want someone who understands the full

sales journey, takes ownership of their pipeline and is always looking for ways to improve customer engagement, conversion and

revenue.

The role requires you to turn enquiries into bookings and revenue across every relevant channel. This is a sales and conversion role,

not simply inbox management.

• Manage and convert incoming enquiries across email, Whats App, social media, telephone and other digital channels.
• Proactively follow up warm leads, nurture prospective patients and move enquiries towards a clear next step or booking.
• Looking after different sections of the patient journey.
• Use effective sales messaging, objection handling and calls to action to improve response and conversion rates.
• Monitor lead sources and enquiry quality, identifying where opportunities are coming from and where conversion can be improved.
• Maintain accurate CRM records, trackers and reporting so activity, pipeline progress and outcomes are visible.
• Support email marketing activity and understand how subject lines, open rates, click through rates and CTAs affect performance.
• Use AI and digital tools to improve the quality, speed and consistency of communications and day-to-day work. Identify opportunities to improve p

• Proven experience in a sales-focused role, with evidence of converting enquiries into sales, appointments or bookings.
• Experience engaging and following up leads across multiple channels, including email, Whats App, telephone or social media.
• A natural salesperson who is confident asking for the sale, overcoming objections and progressing opportunities.
• Commercially minded, target-driven and motivated by achieving and exceeding KPIs.
• An understanding of lead nurturing and how to move prospects from initial enquiry through to conversion.

• Confident using multiple systems and applications at the same time, switching between tabs and platforms efficiently while maintaining accuracy.
• Comfortable in a fast-paced, digital-first environment where priorities can change quickly.
• Confident using AI tools such as ChatGPT and Claude to improve messaging, personalise communications, develop ideas and work more efficiently.
• Curious about technology and able to identify practical ways to use tools to improve output and results.

• Understands what makes email communications effective,…