Lead Features Designer

Overview

Playdemic is a BAFTA award‑winning developer and publisher of mobile games, focused on creating free‑to‑play services for iOS and Android, including the global hit Golf Clash. We are looking for a highly motivated Lead Features Designer to join the Golf Clash team and help shape the future of a globally successful game enjoyed by millions.

• Collaboratively drive ideation of new features and systems with the product management team.
• Lead the design and development of features from concept through launch and iteration, ensuring they align with product goals and design direction.
• Define clear design objectives, player value and success criteria for features, using these to guide development and evaluate outcomes post‑launch.
• Create and maintain clear, efficient and legible feature documentation.
• Guide feature development through implementation, collaborating closely with cross‑disciplinary teams to ensure quality execution.
• Review and provide feedback on design output within the feature design team, helping to maintain high standards of design quality, communication and delivery.
• Support and mentor designers within the team, helping them to develop their skills and improve their work.
• Help prioritise feature development in collaboration with product management and production.
• Use player behaviour, feedback and data insights to evaluate feature performance, and to inform iteration, optimisation and design decisions.
• Help establish and maintain strong design practices across the feature team.

• A minimum of five years’ experience working in a game development studio.
• Experience working on live games with a proven track record of owning and delivering multiple features or systems within the constraints of a release schedule.
• Strong experience designing features and systems for mobile free‑to‑play live service games.
• Experience leading, mentoring or guiding other designers and helping to improve team output.
• Strong experience designing and balancing game systems and economies, supported by excellent Excel skills.
• Strong understanding of analytics, KPIs and success metrics, and how they can be used to support design decisions, evaluate feature performance and drive optimisation.
• Technical skills and knowledge of game development tools including Confluence and JIRA.
• Strong communication skills, with the ability to clearly articulate design goals, trade‑offs and requirements across disciplines.
• Ability to review work, provide clear feedback, and maintain a high bar for design quality.
• Experience working collaboratively across Product, Production, Art and development disciplines to drive feature outcomes.

• Prior experience working on sports or competitive multiplayer titles.
• Experience using experimentation, analytics and player behaviour data to optimise feature performance post‑launch.
• Educated to degree level in a game design related subject, or equivalent experience.

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