Gen Man : Study Business of Football

Next Gen Man City:
Study The Business of Football

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Study The Business of Football

Over two weeks in Summer 2026, students will take part in 25 hours of interactive workshops per week, industry-led sessions, and live experiences that reveal how global sports brands operate.

Each activity encourages teamwork, creativity, and problem‑solving, all essential skills for college, university and future employment.

This is a premium experience designed for curious, motivated students aged 14‑17 who want to explore future pathways in sport, business or marketing while building confidence, friendship and independence.

• Experience outstanding learning at the home of Manchester City
• Learn from club experts
• Make global friendships
• Get a head start in your career
• All accommodation and meals included

• Over 25 hours of interactive workshops per week
• Practical experiences
• Certification of completion
• All meals and high‑quality en‑suite accommodation
• Date 26 July - 7 August
• Duration 2 weeks
• Ages 14‑17
• Location Manchester, UK

The commercial aspects associated with sports have evolved dramatically over the past decade to enable sporting organisations to reach stakeholders all over the globe. These activities have enabled athletes and teams to grow their fan bases and attract internationally recognised sponsors.

Next Gen Man City offers industry‑leading access to the fast‑paced world of sports business. If you’re interested in how sports brands are built, how organisations attract and retain major sponsors, how fan and community experiences are enhanced, or how major events are managed, this module is perfect for you.

Students will experience:

• Immersive Learning: experience the sports industry first‑hand, with interactive workshops and unique behind‑the‑scenes access.
• Industry Experts: meet a plethora of innovative creators, covering a wide range of industry topics.
• Leadership
  
  Skills:
  
  develop skill sets that can be applied in both sport and business.

Topics covered:

• Careers in Sports Business
• Sports Marketing
• Kit Design
• Fan Engagement
• Community Engagement
• Event Management
• Sports Sponsorship

VIP tour of the iconic Etihad Stadium

Behind‑the‑scenes visit to the City Football Academy

Opportunity to take part in training sessions

More exciting experiences to be announced!

Students will enjoy newly‑built facilities in central Manchester. They will have their own rooms, with en‑suite toilet and shower, and access to a shared kitchen and common rooms.