Automotive Marketing Manager

Automotive Marketing Manager at Briggs Auto Group

Location:

Manhattan and Topeka, Kansas

Position Type:
Full-Time

Experience Level: Mid-Senior

We are a fast-growing, customer-focused automotive dealership committed to delivering an exceptional sales and service experience.

• Develop and execute digital marketing strategies to increase traffic, leads, and brand visibility.
• Manage and optimize Google Analytics, SEO, and SEM campaigns to ensure maximum ROI.
• Oversee and maintain dealership websites, including content updates, landing pages, and inventory presentation.
• Create visually compelling assets using graphic design tools (e.g., Adobe Creative Suite, Canva).
• Plan and manage social media content, scheduling, community engagement, and paid social campaigns.
• Organize and execute dealership events, promotions, and community outreach initiatives.
• Track key marketing performance metrics and prepare regular reports for leadership.
• Ensure all marketing aligns with brand standards and industry best practices.
• Collaborate closely with sales, service, and leadership teams.

• Proven experience in digital marketing with strong proficiency in Google Analytics (GA4), SEO/SEM strategy and execution, and graphic design.
• Experience with Customer Relations Management software (CRM).
• Website Management (CMS experience preferred).
• Social media marketing.
• Strong copywriting and communication abilities.
• Detail-oriented with excellent project management skills.

• Automotive industry experience.
• Experience working in a dealership environment or with automotive advertising platforms.
• Familiarity with CRM tools, inventory feeds, and automotive marketing best practices.

• Competitive salary and performance incentives.
• Health, dental, and vision benefits.
• Career growth opportunities within a rapidly expanding dealership.
• A supportive, team-oriented work environment.

Seniority level:
Mid‑Senior level

Employment type:

Full‑time

Job function:
Marketing and Sales

Industries:
Motor Vehicle Manufacturing