Director, GTM Strategy & Execution

The Director of Go-T0-Market Strategy & Execution serves as a strategic extension of the Senior Vice President of Market Engagement & Growth and a close partner to Sales and Marketing leaders. This hands-on role is responsible for ensuring strategy translates into execution—bringing structure, clarity, and follow-through to how offerings are taken to market, how priorities are communicated, and how performance is measured.

This role translates strategy into executable internal plans, sales-ready messaging, and leadership-ready stories. Success in this role requires strong fluency in sales and marketing fundamentals, as well as healthcare industry knowledge to effectively position offerings in a dynamic market.

• Capture outputs from workshops, strategy sessions, and cross‑functional planning efforts and translate them into clear internal strategies, plans, and execution roadmaps.
• Build the actual plans, timelines, materials, and frameworks required to move work forward.
• Drive follow-through by coordinating owners, tracking progress, resolving blockers, and ensuring agreed strategies are implemented.

• Lead hands‑on GTM planning and pull‑through for new offerings and priority initiatives, organizing inputs from Sales, Marketing, Product, Operations, and other stakeholders.
• Develop practical launch plans that Sales and Marketing can execute against, reflecting healthcare market realities and long sales cycles.
• Identify execution risks or gaps early and actively course‑correct.
• Directly develop sales‑ready messaging, positioning, and materials for offerings and strategic initiatives, including core narratives, talk tracks, and launch decks.
• Build and maintain executive‑ and customer‑facing presentations used by Sales and Marketing leadership.

• Personally own and produce Sales and Marketing executive‑level presentations.
• Manage the executive‑level company GTM KPI framework, including metric definitions, targets, and reporting cadence, in collaboration with business units and reporting teams.
• Synthesize data from Sales Ops, Marketing Ops, Finance, and other teams into clear insights, implications, and recommended actions.

• Act as a hands‑on thought partner to the SVP of Market Engagement & Growth, translating discussions, brainstorms, and decisions into concrete outputs and execution.
• Ensure ongoing alignment across Sales and Marketing leadership on priorities, messaging, and progress.
• Continuously improve GTM planning, reporting, and execution processes to support scale and effectiveness.

This role IS:

• A hands‑on, builder role that combines strategy with direct execution.
• Accountable for creating plans, decks, reporting, and materials—not just advising.
• A practical connector between strategy, operations, and storytelling.

This role is NOT:

• A sales operations or marketing operations role.
• A data analytics, BI, or reporting production role—though the role leverages data and insights to inform strategy, storytelling, and decision‑making.
• Responsible for day‑to‑day sales management or campaign execution.
• A purely strategic, advisory, or creative‑only role.

• 7‑12+ years of experience in go‑to‑market strategy, marketing, or related roles with direct, hands‑on exposure to both sales and marketing.
• Demonstrated understanding of sales and marketing fundamentals, including sales processes and pipeline dynamics, customer engagement models, demand generation, messaging and positioning, and the role marketing plays in supporting GTM execution.
• Experience in the healthcare industry.
• Proven ability to translate complex healthcare offerings and market dynamics into practical GTM plans, positioning, and sales‑ready materials.
• Proven ability to develop executive‑level presentations that translate complex strategy, data, and market dynamics into clear, decision‑ready stories.
• Strong capability to synthesize quantitative and qualitative data into compelling narratives that drive alignment and action.
• Track record of operating as a…