Marketing Analyst-Food Ingredients

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This multifaceted role combines a keen business acumen, strong marketing analysis, product line management, technical expertise with customer-facing sales support, providing critical resources for both internal teams and external customers. The Marketing Analyst will serve as a subject matter expert (SME) for our product portfolio, offering guidance on product assortment, market development and driving strategic growth opportunities.

This position requires a strong background in marketing analytics, excellent communication skills, and a passion for data-driven strategy development in the food and beverage industry. The ideal candidate will thrive in a collaborative environment, excel at building customer relationships, and contribute to innovation and product development.

1. Trend Identification & Market Research

• Monitor and analyze market trends, customer and consumer behavior, and competitive landscape.
• Conduct primary and secondary research to uncover emerging opportunities and threats.
• Translate complex data into actionable insights and visual reports for stakeholders.
• Maintain competitive intelligence for internal reference and sharing with key stakeholders.
• Collaborate with cross‑functional teams to develop and refine marketing strategies.
• Use data to inform campaign planning, customer segmentation, and targeting.
• Evaluate the performance of marketing initiatives and recommend optimizations.

3. Product Management Support

• Assess market needs and product performance of current portfolio of products and potential new innovation.
• Analyze customer feedback, usage data, and market trends to inform product development.
• Assist in go‑to‑market strategies, pricing analysis, and product positioning.

4. Marketing Campaign Support

• Provide analytical support for digital and traditional marketing campaigns.
• Track KPIs such as ROI, conversion rates, and customer acquisition costs.
• Create marketing content for internal and external publication, working closely with the marketing team to ensure accuracy and alignment with brand messaging.
• Develop dashboards and reports to communicate campaign performance to stakeholders.

5. Cross‑Functional Collaboration

• Work closely with sales and marketing team to align marketing efforts with business goals.
• Collaborate with innovation and sustainability working groups as needed.
• Work hand in hand with sales team to develop customer specific content to support sales targeting efforts.
• Present findings and strategic recommendations to senior leadership.
• Assist with sales calls, marketing campaigns, trade show, etc support as fit.

Education & Experience

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field.
• 2–4 years of experience in marketing analytics, business intelligence, or a similar role.
• Preference for experience in B2B food ingredients space.
• Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau, Power BI).
• Experience with CRM and marketing automation platforms (e.g., Hub Spot, Salesforce, Marketo).
• Excellent communication and presentation skills.
• Ability to synthesize complex data into clear, actionable insights.
• Strong project management and organizational skills.

• Ability to travel up to 30% of the time, including overnight travel, to represent the company at trade shows, technical conferences, and customer locations.

Mid-Senior level

Full-time

Marketing and Sales

Food and Beverage Services