Vice President, Digital Activation & Ecommerce Excellence

As the VP, Digital Activation & Ecommerce Excellence, you will lead the digital transformation and ecommerce acceleration strategy for Samsonite Group toward the $1.1B ecommerce revenue goal by 2030. Define requirements for, and co-own platform selection with IT of, the Mar Tech stack; IT owns architecture, platform, and optimization decisions. Partner with RMEOs and regional Marketing & Ecommerce leaders to enable local execution of global digital strategy, clearly defining what is globally fixed vs.

locally flexible. Partner with GMEO to build marketing technology governance and drive AI/agentic commerce innovation. Work in close partnership with SVP on brand consistency in digital execution and with Head of Data, Analytics, & Voice of Customer on digital performance measurement and optimization. Partners with regional marketing and ecommerce leads on digital activation best practices across omni-channel digital, audience strategies, and agile digital optimizations to drive improved topline and digital ROAS improvements.

This is a hybrid role, we work on site 4 days and remotely 1 day weekly.

Serving as peer to SVP and Head of Data, Analytics, & Voice of Customer (all reporting to GMEO), this VP is accountable for:

• Driving ecommerce revenue growth toward $1.1B by 2030
• Executing digital transformation and platform excellence across all channels
• Building digital experience standards that maintain brand consistency while optimizing conversion
• Building marketing technology governance and innovation capability
• Enabling RMEOs with digital playbooks, best practices, and capability building
• Assessing AI and agentic use cases for digital commerce and content development

This role executes on four core strategic pillars aligned to GMEO direction:

Drive ecommerce revenue growth toward $1.1B by 2030 through excellence in digital platform operations, customer experience, and performance marketing. Enable regions with digital best practices ensuring all digital channels (DTC, marketplaces, retail media) drive measurable revenue and margin contribution. Partner with RMEOs to enable regional execution with local market flexibility.

Define and operationalize global digital experience standards that elevate brand positioning while optimizing for digital KPI improvements (e.g. ROAS, conversion). Ensure consistent brand expression across all digital touchpoints while enabling local cultural relevance. Partner with SVP on brand integration into digital execution.

Build marketing technology governance, infrastructure, and capability to enable data-driven, personalized digital experiences d emerging technology assessment and adoption in partnership with IT. Partner with Head of Data, Analytics, & Voice of Customer on digital performance measurement and ROAS optimization.

Lead the adoption of AI and agentic technologies across marketing and ecommerce functions, including GEO optimization, agentic commerce, and AI-powered content and consumer intelligence. Define marketing and ecommerce AI use case prioritization, governance frameworks, and next-practice solutions that drive competitive advantage and productivity. Partner with Head of Data, Analytics, & Voice of Customer and RMEOs to embed AI-powered capabilities across all digital channels and regional teams.

• Own ecommerce platform performance and optimization across all geographies and brands
• Manage DTC platform operations,…