Sr. Marketing Specialist

Responsibilities

• Lead Integrated Marketing Projects:
  Plan, develop, and execute multi-channel marketing campaigns that support strategic objectives and generate measurable results.
• Demand Generation:
  Design and manage lead generation programs to deliver high-quality leads for the sales team across all Warren Rupp brands.
• Digital Marketing Expertise:
  Drive SEO, PPC, and digital engagement strategies to maximize visibility and conversion.
• Content Development:
  Create compelling content for blogs, collateral, videos, and internal/external communications that reinforce brand messaging.
• Video & Multimedia Production:
  Produce and edit high-quality videos for marketing campaigns, training, and digital platforms.
• Website & Social Media Management:
  Oversee all Warren Rupp websites and social channels, ensuring optimization and brand consistency.
• Product Launch Support:
  Collaborate with product teams to develop and execute go-to-market strategies for new product introductions.
• Data Analysis & Insights:
  Monitor campaign performance, conversion rates, and traffic analytics to inform future strategies.

• Bachelor’s degree in Marketing, Business Administration, or Communications preferred; advanced coursework preferred.
• 5+ years of progressive marketing experience in B2B or manufacturing environments preferred.
• Expertise in digital marketing platforms (Hub Spot or similar), Adobe Creative Suite, and video production.
• Proven ability to manage complex projects independently and deliver measurable results.
• Strong background in content creation including video production, social media management, and analytics-driven decision-making.