Digital Optimisation Executive

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision -We are building the planet’s most admired and compelling brand ecosystem

Our purpose
- We are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own itand back yourself
  - Own the basics, own your role and own the result
• Think without limits
  - Think, think fast, think fearlessly
• Be relevant
  -Relevantto our people, our partners and the planet

Are you ready to join the Fearless?

The Role:

As an Optimisation Assistant, you will assist in implementing a relevant and data driven Search & Visual Merchandising strategy, adopting best in class strategies and developing forward thinking features. We are looking to personalise the experience across every touch point and you will be at the heart of delivering that for each brand, to make the consumer’s experience feel as personable as possible.

You will be a vital part in moving our digital offering forward and we need you to help be a primary driver of innovation, customer first and evidence-based working to help drive towards the group digital KPI’s.

Key Responsibilities:

• Own the development, implementation, and overseeing of data-driven, customer-centric visual merchandising strategies.
• Managing onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
• Enhancing personalisation on site and app via search and merch tools.
• Contribute new ideas into our Digital roadmap.
• Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
• Analyse and Interpret A/B test results, compiling detailed views of outcomes, learnings and next steps.
• Utilise and update playbooks of best practises to be used within the business to ensure consistent and scalable optimisation practices.
• Use data insights, to identify customer pain points in the journey. Presenting recommendations on how we can optimise in these areas.
• Working cross-functionally to optimise experience during trade events and other initiatives.
• Help Build, develop and manage weekly reporting on key insights and actions.

• Degree in a related subject.
• Commercial & analytical mindset.
• Passionate about customer behaviour, optimising online experiences and an interest in wider digital practices.
• Strong data driven mindset with a sound commercial understanding.
• Experience using web analytics tools, with knowledge of Content Square and Google Analytics preferred, though not essential.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect
-In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers.…