Marketing Manager - Evans Cycles

Company Description of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.Why join us?

Our vision - we are building the planet’s most admired and compelling brand ecosystem

Our purpose - we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

Own it and back yourself
- Own the basics, own your role and own the result

Think without limits
- Think, think fast, think fearlessly

Be relevant
- Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

The Role:

As Marketing Manager
- Evans Cycles you will drive growth, not just support it. You’ll lead key areas of the Evans Cycles marketing agenda, own brand performance, partnerships, social, and first‑party data, working across our key cycling brands. You’ll be accountable for commercial outcomes, with the backing of strong cross-functional teams (CRM, eCommerce, content) to deliver  Responsibilities:

Own Brand Growth Lead the marketing strategy and execution for Evans Cycles’ key own-brand portfolio, including:
Vitus, Pinnacle, dhb, Muddy Fox, and Frog Bikes Lead campaign delivery across product launches and seasonal trading moments.

Drive product storytelling across content, social, and editorial.

Scale creator and influencer activity to build credibility and reach

Partnerships & Activation Support and grow Evans Cycles’ portfolio of strategic partnerships, including:
Cycling UK, Tour de France (TdF), British Cycling, Center Parcs, Ebike Positive, Malverns Lead marketing activation plans across partnership channels

Deliver plans that maximise ROI and brand exposure

Identify opportunities around key moments (e.g. TdF 2027)
Social & Community Own social media strategy and execution across key cycling brands:
Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog Plan and deliver always-on content calendars

Grow engaged communities that convert

Loyalty & Data (Evans Cycles Club)
Play a key role in the rollout and optimisation of Evans’ first-party data and loyalty strategy

Drive data capture initiatives to support personalisation and retention

Drive CRM campaign planning and execution

Contribute to content development (including blog/editorial) to drive engagement and SEOQualifications

What we're looking for:

Commercial marketing experience (retail, sport or lifestyle)
Strong content and social-led mindset

Experience with partnerships or influencers

Exposure to CRM or data-led marketing

Organised, accountable, and results-focused

Additional Information Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion
- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - Employee Welfare Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet!

We run free gym classes for employees as well as…