Digital Activation Specialist

Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.Why join us?

Our vision - we are building the planet’s most admired and compelling brand ecosystem

Our purpose - we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

Own it and back yourself
- Own the basics, own your role and own the result

Think without limits
- Think, think fast, think fearlessly

Be relevant
- Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

The Role:

This is an exciting opportunity to be part of a successful and growing Digital Trading team working on established digital websites. Passionate about digital trading, this is a fantastic opportunity for someone looking to develop their trading, analytical and commercial skills through a hands-on role at the heart of a fast-paced digital business. Joining at a period of high performance and significant investment into digital, you will gain exposure to a wide range of trading activities, cross-functional teams and industry-leading platforms, contributing to the growth and performance of the Frasers Group Digital Team.

Key Responsibilities:

Reporting into the Senior Digital Activation Specialist, you will be responsible for the successful execution of campaign, brand and promotional strategies, working closely with digital marketing, commercial and optimisation teams to deliver trading actions that drive conversion, customer engagement and key commercial KPIs.Executing day-to-day trading of a website(s), under the guidance of the Trading Activation Lead and Trading Managers Manage reporting of daily, weekly, monthly trade, providing detailed analysis of key business drivers and delivering actionable recommendations to ensure sales and contribution targets are achieved

Utilising available resources to monitor trading performance, customer behaviour and competitor activity, providing insight to support day to day trading decisions

Oversee and report on the weekly content for site changes, campaigns, promotions and brand partner updates.

End-to-end management of all critical paths for campaign and promotional activity, including awareness of upcoming activities

Ensure clear communication of product priorities, trading plans and campaign activity to digital marketing and optimisation teams

Assist with coordinating evergreen and seasonal content requirements to drive SEO, customer engagement and conversion.

Manage process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales

Support the day-to-day trading of the website, reacting quickly to performance trends, commercial priorities and customer behaviour to maximise revenue and conversion opportunities.

People Management.

Set clear objectives, goals, and development plans for Digital Activation Assistant(s) as relevant

Collaborate effectively with key internal and external stakeholders, utilising appropriate communication and people management  an active and positive contributor to the team, contributing to the overall digital strategy

Represent the Digital Trading Team across the wider business, ensuring digital KPI’s are understood and achievable for all Qualifications

Valid working rights for the UK countries

Analytical with strong reporting skills and attention to detail

Advanced Google Analytics, Contentsquare, and Excel user Experience working within e-commerce platforms

Independent, self-motivated, and…