Senior CRM Executive

At Frasers Groupwe’rerethinking retail. Through digital innovation and unique store experiences,we’reserving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry,we’reelevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Ourvision-we are building theplanet’smost admired and compelling brand ecosystem

Our purpose-we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven tooperateoutside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

Own itand back yourself
- Own the basics, own yourroleand own the result

Think without limits-Think, think fast, think fearlessly

Be relevant-Relevantto our people, ourpartnersand the planet

Are you ready to join the Fearless?

The Role:Join our team as aSenior CRM Executive reporting into the CRM Lead focused on European markets for Sports Direct, whereyou'llplay a fundamental role in nurturing customer relationships and driving engagement across multiple markets. We are seeking a candidate who is passionate about CRM strategies,possessesa deep understanding of consumer behaviour, and is committed to delivering personalized and impactful campaigns. As aSenior CRM Executive,you'llhave the opportunity to shape our customer communication strategy and enhance our sales and brand's connection to various audiences.

Key Responsibilities:

• Partner with marketing and cross-functional teams to design and deliver CRM campaigns that engage audiences across multiple European markets, drawing on your CRMexpertiseto shape strategy and execution.
• Own the email marketing calendar across all EU markets, aligning content and timing with trading trends, commercial priorities, and seasonal moments.
• Line manage and develop a CRM Assistant, providing coaching and collaborating closely on strategic direction.
• Lead the orchestration of omni-channel customer journeys, ensuring a seamless experience across touchpoints.
• Build andmaintaincustomer segmentation strategies tailored to each European market, ensuring communicationsremainrelevant and engaging for distinct audience groups.
• Work closely with marketing and content teams to produce compelling email and cross-channel communications suited to European audiences.
• Implement and continuouslyoptimizeautomated CRM workflows, delivering timely, personalized touchpoints throughout the customer journey.
• Track andanalyzecampaign performance (open rates, click-through rates, conversion, retention), turning data into actionable insights and recommendations.
• Stay ahead of CRM trends and best practices across European markets, adapting strategy to make the most of emerging technologies and approaches.
• Collaborate with external partners and agencies where needed to strengthen CRM strategy and execution across European markets.
• Maintain up-to-date knowledge of GDPR, PECR, and evolving regulatory requirements affecting CRM marketing across Europe.
• Drive audience activation and segmentation.
• Shape data strategy and collection practices.
• Oversee email deliverability performance.
• Maximize use of the CRM tech stack.
• Define and report on CRM value measurement.
• Optimize automated behavioural and lifecycle workflows across EU markets.

• A motivated and innovative individual with a passion for CRM and a deep understanding of consumer landscapes.
• Proficiency in CRM software and tools, as…