Digital Marketing Director, and Performance

Overview

This is a hybrid opportunity. The ideal candidate must be commutable to one of our MN facilities.

The Hazelden Betty Ford Foundation is seeking a strategic, data-driven Digital Marketing Leader to lead our digital growth strategy and execution. This leader will be directly accountable for driving measurable growth in customer acquisition and demand generation by bringing forward bold, new ideas and approaches. The role will own the strategy and lead the teams responsible for all performance channels, including paid search, SEO, paid social, and content creation, ensuring all digital initiatives are optimized for maximum ROI.

• Digital Channel Leadership
• SEO
• Team Leadership
• Social
  • Oversee paid and organic social media strategy across platforms (Meta, Linked In, Tik Tok, X).
  • Manage content calendars, creative development, and audience targeting.
  • Analyze performance metrics and optimize campaigns for engagement and conversion.
  • Explore new social channels and ad formats to expand reach and impact.

Required Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or related field
• 7-10+ years experience in digital marketing, communications, or advertising
• 3-5+ years in a leadership role
• Experience with AI-driven marketing tools for personalization, predictive analytics, and creative generation
• Strong storytelling and presentation skills, with the ability to translate complex data into actionable insights
• Strong written and verbal communications skills

Preferred Qualifications:

• Experience with tools including Google Analytics, Google Search Console, Google Ads, Google Tag Manager, Invoca, Adthena, SEMrush, Adobe Target, Moz Local, Looker Studio, and Site Improve
• Knowledge of web content and social media development and production
• Certifications in Google Ads, Meta Ads, and other relevant platforms (e.g., Tik Tok Ads, Linked In Marketing)

• Competitive Health, Dental and Vision Plans
• Retirement savings plan with employer match
• Paid time-off
• Tuition reimbursement

The Hazelden Betty Ford Foundation is proud to be an equal opportunity and affirmative action employer. We believe that diversity and inclusion among our colleagues is critical to our success as a force of healing and hope for individuals, families and communities affected by addiction to alcohol and other drugs; and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Salary: USD $ - USD $ / Yr.