Senior Digital Marketing Business Analyst

About the role

The Senior Digital Marketing Business Analyst / Solution Owner plays a pivotal role in driving strategic digital initiatives across marketing platforms. This role bridges business needs and technical execution, ensuring seamless integration of marketing technologies (e.g., Salesforce, Marketing Cloud, CDP) to enable omnichannel customer engagement and data-driven decision-making.

You will lead the design, implementation, and optimization of digital marketing solutions, collaborating with cross-functional teams to define requirements, manage roadmaps, and deliver scalable capabilities that support business growth and compliance.

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation assistance is not available for this position at this time.

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

• Strategic Leadership & Solution Ownership
• • Collaborate with key stakeholders and solution the end-to-end experience of digital marketing technical solutions, from ideation through delivery and ongoing optimization.
  • Develop and maintain strategic roadmaps aligned with business goals, including capability evolution and integration plans.
  • Serve as the primary liaison between business stakeholders, IT, and external partners to ensure alignment and transparency.
  • Partner with technical leads and business stakeholders to translate business need into marketing capabilities.

• Facilitate workshops to gather and document functional, technical, and data requirements.
• Provide experience and expertise to guide collaborators to define a future state solution
• Translate business needs into actionable user stories with clear acceptance criteria for agile development teams.
• Attend technical backlog grooming and represent business leads in solutioning.

• Act as a subject matter expert for Salesforce (Sales Cloud, Marketing Cloud) and related marketing automation tools.
• Oversee solution design and configuration, ensuring optimal use of platform features and data flows.
• Partner with analytics teams to ensure analytic requirements are documented and woven into build planning.

• Ensure solutions adhere to data governance, HIPAA, and consent management standards.
• Maintain documentation for operational processes, workflows, and training materials.
• Support audit readiness and data integrity across systems.

• Bachelor's degree.
• A minimum of 5 years of experience in digital marketing, business analysis, or solution ownership roles.
• Proven success in Salesforce implementations and marketing automation strategy. Ideally has achieved at least one Salesforce certification.
• Strong understanding of omnichannel marketing, lead lifecycle management, and customer segmentation.
• Excellent communication, stakeholder management, and problem-solving skills.

• Familiarity with healthcare marketing or regulated industries.
• Experience with Salesforce reporting.
• Ability to manage multiple initiatives and prioritize effectively in a fast-paced environment.

Requisition

Minimum Salary: $99100

Maximum Salary: $188300

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see  - will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role.
At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.

Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural…