Senior Group Marketing Manager, Downstream US Marketing

Senior Group Marketing Manager, Downstream US Marketing

Onsite Location(s):
Maple Grove, MN, US, 55311

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high‑performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

The Coronary Therapies (CT) business at Boston Scientific is a dynamic and rapidly evolving business that impacts the lives of >1.5 million patients each year. The coronary portfolio includes multiple products at various stages in the product lifecycle and generates >$2.5B in annual revenue; with significant revenue and growth coming from the United States. The business is poised to grow over the next 4 years and will be a key growth driver for Boston Scientific.

The Group Marketing Manager (GMM II) for US Marketing is responsible for downstream US Product Marketing for the entire coronary portfolio. This includes imaging, lesion prep, complex PCI and drug eluting technologies businesses. The role requires working closely with the US Sales, US Supply Chain, HEMA, Regulatory, R&D and PMO teams in addition to the Global Product Marketing teams on execution of marketing initiatives/programs, brand management and lifecycle management for the entire portfolio of single‑use devices for this business.

Responsibilities will include commercial strategy, product positioning/messaging, pricing strategy, competitive intelligence, and lifecycle management for the portfolio for the US Market in coordination with the Global Marketing team.

The GMM will have a team of direct reports and will influence cross‑functional and sales partners throughout the organization to ensure portfolio success.

• Lead a high‑performing downstream product marketing team, responsible for the commercial product strategy for the portfolio.
• Develop and drive multi‑year US commercial strategies to launch innovative products and gain share from competitive products and therapies.
• Oversee brand management for the product portfolio, including value proposition development, segmentation, positioning & messaging, market development, new product launch planning, competitive strategies and product lifecycle management.
• Champion value creation and business model innovation to balance procedural growth with value capture, with particular focus on capital programs and innovations as we bring capital, SUD and software products to the market.
• Drive market development strategies and initiatives to grow the market. This will include clinical evidence dissemination, education & training engagement, and health economic & reimbursement initiatives in coordination with other functional teams such as Medical Education, Clinical Education, Sales, etc.
• Coach the team to develop simple, differentiated, concise messages and to create innovative downstream marketing solutions, programs and tools to create value and drive preference.
• Actively engage with key stakeholders, establishing relationships with key opinion leaders (KOLs), identifying physician champions to support the portfolio, and developing strong partnership with regional marketing teams and credibility with the selling organization.
• Oversee budgeting across brand and lifecycle management, including new product launches and sustaining marketing activities.
• Influence across the matrix with leaders in Sales, Supply Chain, Service teams, Medical Education, Clinical, Regulatory, Health Economics and Program Management to advance product strategies.
• Attract, develop and retain top product marketing talent within the marketing team.
• Act as a thought‑leader and change agent, sharing knowledge and best practices with other business units and franchises.
• Spend time in the field to gain market and clinical insights, building relationships with key physicians…