Content Strategist

The Content Strategist is a role dedicated to attracting, engaging, and retaining GUARDIAN RFID’s target audience by developing and executing content strategies. This includes but is not limited to producing relevant blogs, articles, and other digital media to establish industry expertise, promote brand awareness, and keep business top of mind for prospects. One Team. One Mission. GUARDIAN RFID is a technology company whose mission is to build and deploy technology that protects America’s Thin Gray Line.

From inmate tracking to inmate management, our industry-leading Cloud platform embeds business and artificial intelligence to digitally transform jails, prisons, and juvenile detention facilities of every size.

One Team. One Mission. GUARDIAN RFID is a Warrior-centric technology company that builds, markets, and deploys our Command & Control software platform for corrections professionals. We support our end users from law enforcement agencies across the U.S.

The Content Strategist is a role dedicated to attracting, engaging, and retaining GUARDIAN RFID’s target audience by developing and executing content strategies. This includes but is not limited to producing relevant blogs, articles, and other digital media to establish industry expertise, promote brand awareness, and keep business top of mind for prospects.

One Team. One Mission. GUARDIAN RFID is a technology company whose mission is to build and deploy technology that protects America’s Thin Gray Line. From inmate tracking to inmate management, our industry-leading Cloud platform embeds business and artificial intelligence to digitally transform jails, prisons, and juvenile detention facilities of every size.

Qualifications

• Bachelor’s degree in Marketing or related field
• Content marketing certification preferred
• 5+ years in a content marketing role

Requirements

• Strong verbal and written communication skills
• Experience in planning, creating, distributing, and analyzing content for a business’s website
• Writing skills: experience in different tones of voice to attract different audiences across industry
• Basic SEO and keyword research skills to strategize and boost engagement
• Web analytical skills to identify gaps and trends in current platforms

Responsibilities

• Create internal review process that is efficient and stable
• Gather ideas and needs from sales
• Use the topic litmus test to validate article ideas
• Outline the buyer’s journey
• Create engaging, high-quality copy for blogs, earned media articles, press releases, etc.
• Publish articles weekly
• Collaborates and reviews video scripts
• Brainstorm, build, and execute topics surrounding inbound, outbound, TAYA
• Write in company tone to reach target audiences
• Elevate SEO marketing strategies
• Develop and execute brand goals to hit high viewership
• Research keyword success and identify gaps for improvement
• Utilize SEO tools and knowledge to improve a brand’s search engine results