Social & Digital Media Manager

Corporate Office - Maple Shade, NJ 08052

Salary Range: $45,000.00 - $55,000.00 Salary/year Position Type:
Full Time Job Shift: Day Education Level: 4 Year Degree Travel Percentage:
Negligible Category:
Marketing

The Social & Digital Media Manager assists the VP of Corporate Communications with developing and implementing Goodwill’s external and internal communication and internal corporate marketing plans. This position is also responsible for providing management to marketing and public relations staff. The Social & Digital Media Manager is a member of the Corporate Office Team.

• Follow all Goodwill policies and safety procedures. Must possess professional etiquette.
• Create, curate and manage on a daily basis the agency’s digital marketing efforts by developing relevant content topics to reach target customers, donors, clients and potential employees. Develop a community of active users and ensure that content is consistent with the agency’s branding and marketing strategy.
• Create, track, and execute budgets for all paid social media and digital tools. Regularly monitor and report on success and metrics of online paid advertising, including paid content on Google Ads, Facebook, Instagram, You Tube, Linked In, Tik Tok, X, and other channels.
• Monitor social media platforms and actively participate in online conversations in a productive way to build brand awareness, drive sales, mission engagement and donations. Further, monitor the online reputation of the brand and respond to customer questions and concerns in a quick and efficient manner using Chatmeter platform.
• Assist in planning and the execution of marketing campaigns and events as a member of the Public Relations and Marketing team.
• Coordinate and recommend social and digital tools, best practices, and strategies to optimize online outreach efforts. Explore and create a presence on new social media platforms, as appropriate.
• Serves as company lead for graphic design of materials, including, but not limited to bi-monthly e-newsletters, retail fliers, store signage, mission programs, and other marketing collateral materials.
• Manage the agency’s social media influencer marketing initiatives and foster ongoing relationships with local bloggers/influencers.
• Assist in planning, promotion, and execution of new and recurring special events.
• Translate concepts, ideas, and documents into appealing and engaging digital content that will increase website visits/traffic, and maintain desired search engine results. Be the primary liaison between Goodwill and SEO agency of record.
• Responsible for managing Goodwill’s Google AdWords grant.
• Manage online listings in all search engines.
• Keep abreast of industry trends and best practices in new online media and website technology; make recommendations and provide support for introducing new online media products. Stay abreast of competitive online activities for similar nonprofits and industries.
• Utilizes Constant Contact to maintain donor database, importing from donation center kiosks, and sends out e-thank yous within 72 hours of donation. Also responsible for the content and graphic design of new e-thank yous to be included in the rotation.
• Orders business cards, letterhead, and other printing needs from WB Mason.
• General administrative duties including maintaining media archives, publications binder, media consent forms, etc.
• Conducts retail site audit visits.
• Regular attendance is required.
• Team player with a positive attitude and ability to provide conflict resolution skills.
• Interact courteously with other employees of Goodwill and of businesses for which Goodwill provides services.
• Maintain a high degree of confidentiality, accuracy, and a professional work environment.
• Attend meetings, training sessions and committee/team activities.
• All other duties as assigned.

Benefit eligibility is tied to whether you are a full-time employee or part-time employee.

Full-time employees, after satisfying the new hire waiting period, are eligible for Medical, Prescription, Dental, Vision, Life, Accidental Death & Dismemberment, Short-Term Disability, Long-Term Disability, PTO/Holidays,…