Senior Marketing Insights Manager

Maple is seeking a Senior Marketing Insights Manager to refine marketing performance measurement. This hybrid role focuses on actionable insights to enhance marketing strategies and drive growth.

In this senior role, you will lead Maple’s marketing measurement strategy, transforming complex data into clear insights. Your expertise will optimize omnichannel performance and inform investment decisions, directly influencing business growth. Collaboration with cross-functional teams and establishing robust measurement frameworks is key to success.

Key Responsibilities:

• Design and implement marketing measurement systems for comprehensive performance evaluation

• Lead advanced media measurement for optimizing channel contributions

• Develop dashboards and KPIs to guide decision-making across departments

• Translate technical insights into actionable narratives for stakeholders

• Automate data collection systems and frameworks for scalable marketing insights

Requirements:

• 7+ years in data-driven marketing analytics or performance analysis

• Expertise in attribution, incrementality testing, and marketing mix modelling

• Proficiency in BI tools like Looker and Google Analytics

• Strong communication skills for presenting insights

• Experience in high-growth environments

Elevate marketing measurement and influence impactful decisions at Maple as a Senior Marketing Insights Manager.
#J-18808-Ljbffr