Lead Brand Designer

Lead Brand Designer

Collaborate with innovative 3

Mers around the world. Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3

Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The person hired for the position of Lead Brand Designer will collaborate with cross‑functional teams including Marketing, Brand Communications, R&D and diverse Design disciplines within the Construction and Home Improvements Division on the creation of visual brand design guidelines, and their execution on packaging, products and other touch‑points. The Lead Brand Designer will integrate brand design development into business strategies, identify and lead programs of strategic relevance to create brands that engage consumers and deliver a high‑quality experience at the shelf.

As a Lead Brand Designer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here you will make an impact by:

• Lead brand design programs from both a strategic and execution lens, while keeping designers, business stakeholders and agency partners aligned and engaged in the process from initial kick‑off to final implementation.
• Lead the implementation of the brand strategy to create packaging, products and other touch‑points that provide engaging customer experiences at the shelf/online. This includes the ability to develop artwork internally, or through agency partners.
• Develop strong relationships with cross‑functional business and communications teams, providing creative direction including asset development (photos, etc.) that fit the brand standards and advance the brand strategy.
• Manage the design/artwork budget for the assigned brand(s) or business including forecasting and accurate monthly tracking of external spend.
• Translate research and insights into design strategies and recommendations to drive programs forward into a successful commercialization.
• Ensure adherence to brand design process, guidelines and methodologies — including the training of new team members on our brands and brand guidelines.
• Handle a variety of projects, working collaboratively with multiple business teams to align design goals to business goals and strategy across complex product portfolios.
• Act as champion for design and our customers, driving human‑centered solutions while considering the business value and feasibility of outcomes.
• Maintain a high level of design‑related knowledge of current trends, methods and have ability to develop and share tools and frameworks with global colleagues.
• Push boundaries through thought leadership with existing design research tools and methods, by exploring future trends in the industry, technologies, socio‑economic and demographic opportunities that will have impact on the Industrial Business Group business structure and opportunities.
• May be assigned leadership responsibilities for tasks and/or people on an organizational basis.
• Coach and mentor other design team members, using collaboration and creative critiques to elevate the quality of design for our group.

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (Completed and verified prior to start) from an accredited institution and minimum five (5) combined years packaging, CPG, brand graphic design, or packaging design experience in a private, public, government or military environment.
• High school diploma / GED and ten (10) years Packaging or Graphic design experience in a private, public, government or military environment.

• M.S. in design, design strategy, graphic design or a…