Senior Manager, Insights and Analytics

Job Description:

Job Title Senior Manager, Insights and Analytics Collaborate with Innovative 3

Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3

Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

As a Senior Manager, Insights and Analytics, you will serve as an enterprise-level strategic leader responsible for advancing the organization’s insights and analytics capabilities and leading global initiatives and processes across CBG. You will develop significant business capabilities, provide thought leadership, and influence medium- and long-term business strategy, resource allocation, and investment decisions. Working across functions, businesses, and regions, you will lead through influence and expertise to translate complex business challenges into actionable insights and measurable growth opportunities.

As a Senior Manager, Insights and Analytics, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Lead global consumer, market, and competitive intelligence initiatives and processes to identify growth opportunities, emerging trends, business risks, and marketplace shifts and evolving consumer behaviors across priority categories, brands, channels and countries.
• Translate insights and analytics into enterprise-level thought leadership and actionable recommendations that influence medium- and long-term brand strategy, product innovation, pricing/promotion, consumer targeting, marketing priorities, and business plans.
• Influence across functions, businesses, and areas by partnering with senior business and functional leaders to shape data-driven strategies, align priorities, and communicate insights through clear, compelling storytelling.
• Guide resource allocation and investment decisions by overseeing marketing and brand measurement capabilities, including Marketing Mix Modeling (MMM), marketing effectiveness and ROI measurement, and brand health tracking, KPIs and performance metrics and optimization analytics to improve investments and business performance.
• Develop significant Insights & Analytics capabilities and lead through influence and expertise by establishing scalable global processes and best practices in advanced analytics, data governance, AI-enabled analytics, and knowledge management, while directing high-impact custom analytics.
• Manage relationships with external research data and analytics partners including contract negotiation capability assessment, tool adoption and education.

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher, completed and verified prior to start.
• Ten (10) years of experience in consumer insights, market research, marketing analytics, business intelligence, analytics, or related disciplines in a private, public, government, or military environment.
• Eight (8) years of experience working with syndicated data sources, consumer research, market measurement, or advanced analytics solutions.

• Master’s degree in Business, Marketing, Analytics, Statistics, Data Science, Economics, or a related field.
• Deep…