Director of Sales & Marketing

Hawks Cay Resort, 61 Hawks Cay Blvd, Marathon, FL 33050, USA

The Director of Sales & Marketing is a key member of the Executive Committee, responsible for driving top-line revenue growth across all market segments for Hawks Cay Resort. This role leads sales, marketing, reservations, and revenue strategy to position the resort as the premier luxury destination in the Florida Keys. The DOSM will champion brand excellence, deliver profitable business mix, and build innovative campaigns that elevate national and international recognition of the resort.

• Develop and execute annual sales & marketing strategy aligned with resort financial objectives
• Lead proactive sales efforts in key segments
• Identify new business opportunities and strategic partnerships
• Lead account management, contracting, rate negotiations, and market presence
• Oversee reservations performance and conversion optimization
• Maintain strong competitive intelligence and adjust strategy accordingly

• Steward the Hawks Cay Resort brand voice and visual presence
• Oversee all digital marketing including website, social media, and content
• Execute integrated campaigns showcasing resort’s lifestyle, amenities, and experiences
• Develop PR initiatives to increase media exposure and influencer partnerships
• Manage photography, videography, collateral and brand consistency
• Analyze ROI on campaigns, channels, promotional offers
• Partner with Revenue Management to drive pricing strategy and demand forecasting
• Maintain reporting on market performance and financial targets
• Deliver weekly, monthly, and annual forecasts with data-driven insights
• Lead annual budget planning for all sales & marketing departments

• Manage and develop a high-performing Sales & Marketing team
• Foster culture of accountability, motivation, and goal achievement
• Guide recruiting, onboarding, training, and performance management
• Partner cross-departmentally to ensure alignment across operations and guest experience

• Bachelor’s degree in Business, Hospitality, Marketing, or related field
• 7–10+ years of progressive hotel/resort sales leadership; luxury experience preferred
• Strong digital marketing and analytics expertise
• Excellent relationship-building and communication skills
• Highly motivated, strategic, and able to thrive in a fast-paced environment

Equal Opportunity Employer
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