Digital Marketing Manager

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Hybrid: 2-3 days/week onsite

The Digital Marketing Manager is responsible for shaping and optimizing the end-to-end digital customer journey across web and app platforms. This role ensures that every interaction is intuitive, seamless, and user‑first, with a strong focus on driving engagement, satisfaction, and loyalty through best‑in‑class customer experience (CX), user experience (UX), and user interface (UI). Overall, this role blends digital account management, CX strategy, and hands‑on platform oversight to create cohesive, user‑centered digital experiences that support marketing and business objectives.

Must be proficient in Google Analytics and have strong experience understanding user journeys.

• Act as a key point of contact for marketing and cross‑functional teams, aligning digital priorities with broader marketing and business goals.
• Support integration of service line marketing campaigns, promotions, and content into digital platforms while maintaining standards and consistency.
• Coordinate and manage timelines, task lists, and day‑to‑day execution of website and app updates, including new features, content changes, and performance optimizations.
• Liaise with external vendors, agencies, and partners to support digital initiatives and ensure deliverables meet CX and performance expectations.

• Enhance how patients and consumers interact with digital healthcare platforms by delivering seamless, intuitive, and engaging digital journeys.
• Advocate for user‑first design principles so that all digital touchpoints are accessible, user‑centric, and aligned with customer needs and expectations.
• Monitor and analyze KPIs for web and app performance to identify friction points, optimize the journey, and continuously improve CX based on data and user feedback.
• Serve as an internal CX thought leader by tracking CX/UX/UI trends, competitor activity, and innovative technologies that improve conversion, loyalty, and advocacy.

• Support both front‑end and back‑end updates to keep platforms stable, secure, and optimized.
• Conduct ongoing QA testing to identify and resolve issues affecting usability, design, and performance.
• Collaborate with analytics teams to leverage tools like Google Analytics or Adobe Analytics for insight‑driven optimizations.
• Support integration of personalization, analytics, and marketing automation tools to tailor experiences and improve the overall customer journey.

• 5+ years in digital marketing, website/app management, or related roles with demonstrated impact on customer experience and digital performance.
• Hands‑on experience with CMS platforms (e.g., Word Press, Adobe Experience Manager or similar) and familiarity with HTML, CSS, JavaScript concepts.
• Must be proficient in Google Analytics.
• Strong understanding of SEO, accessibility, usability, and digital analytics.
• Highly organized, analytical, and collaborative, with proven ability to support cross‑functional teams and manage multiple initiatives at once.
• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.