Customer Relationship Management Coordinator

Job Title

CRM System Administrator

Supports Enrollment Services and campus partners with CRM system administration tasks, such as user management, ensuring data quality, and creating/maintaining campaigns, reports, and dashboards in the institution's CRM platform and related systems. Works with the Director of Enrollment Services Solutions to empower various channels to leverage technology to enhance student engagement, recruitment, and retention efforts. Identifies and addresses training needs, consults on best practices for implementing new initiatives, and communicates opportunities and system changes to a wide array of audiences, from end users to leaders.

1. Oversees and supports the institution's CRM platform, including data imports, workflow execution, user management, reporting, and system maintenance.
2. Serves as the primary CRM resource and liaison between end users, IT, and third-party vendors to resolve issues and support system enhancements.
3. Collaborates with stakeholders to gather business requirements and implement CRM solutions that support enrollment and institutional objectives.
4. Develops, maintains, and optimizes CRM workflows, automations, communications, and business processes to improve efficiency and user experience.
5. Designs and maintains dashboards, reports, and analytics that support decision-making, resource allocation, productivity tracking, and operational planning.
6. Manages CRM data integrity, application integrations, data feeds, and system configuration to ensure accuracy, consistency, and compliance.
7. Researches, troubleshoots, and resolves CRM-related issues, recommending process and technology improvements as needed.
8. Creates and manages communication campaigns within the CRM platform to support recruitment, enrollment, and engagement initiatives.
9. Provides CRM training, guidance, and ongoing support to users, promoting effective system utilization across the institution. 10. Develops and maintains documentation, job aids, standard operating procedures, and reference materials related to CRM processes and updates.

Educational Requirements Bachelor's degree from an accredited institution of higher education Required Experience One (1) year of experience supporting and/or administering a CRM platform.

Additional

Preferred Qualifications Data management abilities Preferred Educational Qualifications An advanced degree from an accredited institution of higher education in a related field

Preferred Experience Experience administering or supporting CRM platforms within a higher education environment, such as Slate, Salesforce/TargetX, Element
451, or similar systems. Experience working with other enrollment-related technologies, such as student information systems or student success platforms.

The budgeted salary is $58,000 - $65,300 per year. Offers are based on relevant experience. Comprehensive benefits include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options, and more!

ABILITIES Demonstrated success managing projects and driving initiatives through completion. Ability to gather, analyze, and translate complex business requirements into effective CRM solutions. Ability to assess the impact of system changes on integrated applications, business processes, and data workflows. Ability to promote effective CRM utilization across the organization while maintaining a strong focus on data integrity and quality. Ability to manage multiple priorities independently, exercise sound judgment, and meet deadlines with minimal supervision.

Ability to remain…