Digital Marketing

Create digital marketing campaigns.

Ensure consistency in the brand messaging.

Work with the sales team to coordinate marketing campaigns.

Prepare emails and newsletters to send to current customers.

Launch promotional offers and events to attract new customers.

Optimize the business website to increase online traffic.

Follow best practices for social media marketing on different platforms.

Conduct regular audits for social media and website marketing performance.

Maintain and monitor online listings across various e-commerce platforms.

Track marketing metrics and analyze digital data to measure marketing success.

Qualifications & Skills

Experience:

2–4 years of hands-on digital marketing experience, ideally within a service-based business.

Technical CMS:
Strong working knowledge of Word Press, page builders and basic SEO plugins.

SEO & Analytics:
Proficiency with Google Analytics, Google Search Console, and keyword research software.

Social Media:
Proven track record of growing and managing brand presence on major social networks.

Communication:
Excellent written communication and copywriting skills to explain services clearly.

Education:

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).Excellent writing skills and verbal communication abilities

Attention to detail and ability to multitask and manage multiple projects

Strong analytical thinking and problem-solving abilities

Capable of identifying, attracting, and engaging target audiences

Up-to-date knowledge of digital marketing trends and developments

Creative in devising informative, engaging, and motivational digital campaigns

Proven marketing experience on different digital platforms

Experience with leading and managing social media marketing campaigns

Knowledge of email, newsletters, push notifications and display advertising campaigns

Ability to use SEO, SEM, and marketing databases for promotional purposes

Understanding of landing pages optimization, user funnels, and A/B testing

Proficiency in using website analytics tools, ad-serving tools, and marketing software

Basic programming experience in HTML, CSS, and Java Script