CMO Chief Marketing Officer
Job in
Marietta, Cobb County, Georgia, 30064, USA
Listed on 2026-10-09
Listing for:
Ed Voyles Automotive
Full Time
position Listed on 2026-10-09
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management, Social Media Marketing, Marketing Communications
Job Description & How to Apply Below
- Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
- Plan and manage monthly, quarterly, and annual marketing initiatives.
- Align marketing efforts with goals, inventory levels, sales objectives, and business
growth initiatives. - Identify opportunities for lead generation, market expansion, brand awareness, and
customer retention. Vendor & Agency Management - Serve as primary point of contact for all marketing vendors and partners.
- Manage relationships, strategy calls, reporting, troubleshooting, project
implementation, and performance reviews with:
Dealer On
Stream
We Drive
Lot Linx
Work Truck Solutions
Advertising Partners
Promotional Vendors
Sponsorship Partners - Coordinate vendor projects, deadlines, budgets, approvals, and accountability.
Website Management & Digital Presence - Oversee all website strategy, content, promotions, updates, and customer
experience improvements. - Manage website launches, redesigns, SEO implementation, and conversion
optimization. - Coordinate inventory merchandising strategy and landing page development.
- Troubleshoot website issues and oversee implementation with website providers.
Advertising & Lead Generation - Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising,
and lead generation efforts. - Monitor campaign performance, ROI, budgets, and monthly reporting.
- Analyze competitor activity and market trends.
CRM, Retention & Customer Communication - CRM marketing initiatives through Drive Centric.
- Develop customer email campaigns, lead nurture campaigns, service retention
campaigns, and follow-up strategies. - Support AI implementation and customer communication processes.
- Review lead performance and customer engagement opportunities.
- Content Creation & Creative Direction
Write and develop:
Sales campaigns
Service campaigns
Email campaigns
Website content
SEO content
Social media content
Promotional messaging
Video concepts and scripts - Direct creative assets, signage, advertising materials, and promotional campaigns.
- Maintain brand consistency across all companies.
- Manage content strategy across Facebook, Instagram, Tik Tok, You Tube, Linked In,
and Google Business Profiles. - Coordinate content creation, photography, video production, and community
engagement. - Monitor online reputation and customer feedback.
- Develop and manage community partnerships, sponsor ships, and outreach
programs. - Lead planning, promotion, logistics, and execution for:
Jeep Fest
Teacher of the Year Programs
Fleet Event - Touch a Truck
Customer Events/Community Activations - Coordinate vendors, signage, marketing materials, budgets, and promotional
efforts.
- Support fleet and commercial vehicle marketing initiatives in Monthly newsletter
- Coordinate Work Truck Solutions marketing efforts.
- Promote TG316 Custom Builds and specialty inventory.
- Review and analyze:
Website traffic
Lead generation
Advertising performance
SEO performance
CRM performance
Campaign ROI - Provide recommendations and strategic insights to leadership
- Provide recommendations and strategic insights to leadership
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