Marketing Manager

The Local Marketing Manager serves as the local marketing and customer experience connection between Coolray Atlanta operations and Wrench Marketing
. This role brings the Coolray Atlanta brand to life in the community by activating local marketing strategies, building strategic partnerships, strengthening customer relationships, and identifying opportunities that support growth.

This position works closely with local leadership, operations, service line managers, and Wrench Marketing to ensure marketing investments are aligned with business priorities, local market opportunities, and the capacity of the operation to convert demand into revenue.

The ideal candidate is a high-energy, proactive, relationship-driven marketer who enjoys being in the community, building partnerships, creating engaging content, supporting events, and connecting marketing activity to measurable business outcomes.

The Local Marketing Manager is responsible for driving local brand visibility, community engagement, customer loyalty, and market growth for Coolray Atlanta.

This role serves as a visible representative of the Coolray Atlanta brand throughout the Atlanta market and develops relationships with community organizations, businesses, schools, events, sponsorship partners, and other local influencers.

Working closely with operations and Wrench Marketing, the Local Marketing Manager identifies market opportunities, coordinates local activations, supports customer experience initiatives, and provides local insights that help the business improve lead conversion, reputation, retention, membership growth, and revenue.

Success in this role requires more than executing marketing activities. The Local Marketing Manager must understand what is happening in the business, why it matters, and how marketing can help drive the desired outcome.

• Market Value Compensation - $,000/base
• Robust PTO Plan
• Health, Vision and Dental plans for you and your family to choose from
• 401K Retirement Plan with company match up to 30%
• Life Insurance, Short-Term and Long-Term Disability
• Special Program Options FSA, EPA, Legal Services, and Identity Theft
• Continuous Training for your Professional Development
• Working in a dynamic, collaborative, and fun environment
• Coached and supported career growth

• Develop and execute local marketing initiatives that increase Coolray Atlanta's visibility, customer engagement, and market presence.
• Coordinate local promotions, events, sponsor ships, community partnerships, grassroots initiatives, and brand activations.
• Build and maintain strong relationships with community organizations, businesses, schools, nonprofits, event organizers, and strategic partners.
• Identify new opportunities to increase brand awareness and establish Coolray Atlanta as a trusted local service provider.
• Represent Coolray Atlanta professionally at community events, sponsor ships, networking opportunities, and other market-facing activities.
• Maintain an active understanding of local market trends, competitors, community activity, and customer needs.

Partner closely with the General Manager, service line leaders, operations teams, and other local leaders to

• Understand current business priorities, growth objectives, capacity, and service-line needs.
• Identify local market opportunities and customer experience gaps.
• Recommend local marketing opportunities that support business priorities.
• Identify opportunities to support HVAC, Plumbing, Electrical, Drain, Indoor Air Quality, Generator, and other service lines as appropriate.
• Develop local promotional ideas and communicate recommendations to Wrench Marketing for consideration in the broader marketing calendar.
• Bring customer, community, and market insights back to local leadership and Wrench Marketing.
• Help ensure marketing activity is aligned with operational readiness and the team's ability to convert demand into revenue.

Work collaboratively with Wrench Marketing to

• Execute approved local marketing strategies and campaigns.
• Develop and distribute local marketing materials, event collateral, promotional items, community assets, and brand activation materials.
• Provide local market insight to help inform marketing strategy, messaging, and campaign priorities.
• Monitor local marketing performance, including lead quality, bookings, revenue impact, and customer response.
• Identify underperforming activities and recommend…