VP, Marketing

The Vice President of Marketing is a strategic leadership role designed to ensure our go-to-market engine scales with the same precision and credibility as our delivery model. You will own how Packetlabs is positioned in the market, how demand is created, and how the marketing function contributes to sustainable revenue growth. This role is about building a disciplined marketing system that strengthens brand authority and drives a qualified pipeline.

This role requires both strategic depth and tactical execution. As a player-coach, you will define the roadmap while staying close enough to execution to ensure quality, consistency, and speed. You will do this with the backing of a leadership team that values substance over noise, long-term brand trust over short-term optics, and sustainable growth over inflated promises.

Packetlabs is a cybersecurity consulting firm specializing in Advanced Penetration Testing. We exist to eliminate the false sense of security that comes from shallow testing and checkbox-driven assessments. Our slogan, “Ready for more than a VA scan?”, reflects a simple standard: real security work should be rigorous, manual, and built to uncover what automated approaches miss. Our clients span government, technology, law enforcement, retail, healthcare, and financial services, and they rely on us because credibility matters when the stakes are high.

Who we are looking for - Packetlab’s core values:

• No egos, ever. You care more about what works than about being right. You do not build empires, protect weak ideas, or confuse visibility with value.
• Systems over heroics. You build repeatable demand generation and brand systems that do not rely on last-minute pushes, scattered efforts, or unsustainable workarounds.
• Commercially sharp. You understand that marketing exists to support business outcomes. You know the difference between attention and pipeline, and you operate accordingly.
• Credible over flashy. You know how to market a high-trust service without exaggeration, gimmicks, or dilution of technical credibility.
• Comfortable being uncomfortable. You are willing to challenge assumptions, stop low-value work, and make hard calls when messaging, spend, or priorities are not aligned with results.
• Always learning. You stay current on market shifts, buyer behavior, channel performance, and competitive dynamics, and you refine the function accordingly.

What you’ll be leading:

• Translate business goals into high-growth GTM strategies
• Refine market positioning for credible, high-impact differentiation
• Elevate technical messaging to reflect our quality and rigor over generic jargon
• Leverage market gaps to expand brand relevance and market share
• Align marketing with executive leadership to drive growth, reputation, and expansion
• Demand Generation & Revenue Contribution
• Direct multi-channel campaigns across all organic, paid, and social platforms (with notable emphasis on SEO/AEO)
• Drive ABM with Sales to accelerate revenue and effectiveness
• Align marketing with BD through clear ROI and conversion visibility
• Optimize channel performance and lead quality via data-driven insights
• Brand, Authority & Reputation
• Position Packetlabs as the authority in advanced penetration testing
• Ensure brand consistency across all forms of messaging, design, and digital touchpoints
• Cultivate industry and media partnerships to amplify reputation and visibility
• Scale brand awareness while deepening trust and commercial relevance
• Uphold technical integrity throughout all brand growth initiatives
• Team Leadership & Functional Excellence
• Lead a high-performing team grounded in accountability, collaboration, and excellence
• Execute as a player-coach; set the standard by example and via ongoing coaching
• Define ownership and best-practice rhythms for bottleneck-free execution of strategy
• Build scalable foundations through optimized structures, tools, and workflows
• Foster a culture where good ideas win, weak work is improved quickly, and performance is measured honestly
• Cross-Functional Alignment & New Solution Launches
• Partner with Sales to directly drive pipeline creation and revenue growth
• Partner with R&D to launch new, well-positioned solutions
• Ensur…