Senior Director Finance

Sina Lite is a leading wholesale trade printer and custom packaging provider, serving 20,000+ print businesses, resellers, and entrepreneurs across Canada and the US. With 26 years of printing experience and over $45 million invested in cutting-edge print technology, we help our clients maximize their print profits — and we're just as invested in helping our own team grow. We were named a 2025 Regional Finalist in Canada's Best Managed Companies Program, and we're looking for our next Senior Director of Finance to help us keep raising the bar.

Compensation: $160,000 - $200,000

Location:

335 Steelcase Rd East, Markham, ON (In Office)

Sina Lite and Willow pack are looking for a Senior Director of Finance to join our leadership team and take ownership of the financial strategy, discipline, and decision support required to support two growing manufacturing businesses.

This is a hands-on senior leadership role for an experienced finance professional who understands that strong finance leadership goes well beyond reporting the numbers. You will help shape business decisions by bringing greater visibility and discipline to cash, working capital, manufacturing costs, margins, investments, and financial risk.

Sina Lite is an established wholesale printing business focused on protecting and expanding margins, while Willow pack is a rapidly growing packaging manufacturer requiring disciplined management of capital, working capital, and costs as it scales.

We're looking for a skeptical, analytical, and commercially minded finance leader who is comfortable challenging assumptions, getting into the details, developing a strong finance team, and giving leadership the financial clarity needed to make better decisions.

For the right individual, this role offers a clear opportunity to grow into a VP-level position within approximately two years.

• Build and own a rolling 13-week cash forecast and longer-term liquidity models.
• Develop, measure, and report key working-capital metrics, including DPO, DIO, DSO, and the cash conversion cycle.
• Partner with Operations, Sourcing, and the Controller to improve inventory, receivables, and payables performance.
• Model the cash and working-capital impact of business growth and changing operating conditions.
• Manage banking and lender relationships, credit facilities, and lease obligations.

• Develop and maintain accurate job, product, and SKU-level costing across our manufacturing operations.
• Ensure costing accurately reflects materials, labour, yield, scrap, and other production costs.
• Partner with Sales to establish pricing guardrails, cost-based pricing floors, and margin expectations.
• Provide clear financial reporting that allows leadership to understand the economics and performance of Sina Lite and Willow pack independently.

• Lead annual budgeting, forecasting, and long-range financial planning.
• Translate strategic objectives into measurable financial targets and forecasts.
• Develop forward-looking, probability-weighted risk and opportunity assessments covering both profitability and cash.
• Build financial business cases for capital expenditures, investments, and major strategic decisions.
• Track investment performance and returns following implementation.
• Provide leadership with scenario modelling and data-driven recommendations to support major business decisions.

• Oversee government funding opportunities, including applications, claims, compliance, and reporting.
• Ensure compliance with applicable Canadian and U.S. tax, regulatory, and financial reporting requirements.
• Strengthen internal…